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p-Index From 2021 - 2026
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All Journal Indonesian Community Journal
Oktriza Melfazen
Universitas Islam Malang, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Pelatihan Digital Marketing untuk Meningkatkan Pemasaran Produk UMKM Ikan Asin Unung Lesmanah; Oktriza Melfazen; Cepi Yazirin
I-Com: Indonesian Community Journal Vol 3 No 4 (2023): I-Com: Indonesian Community Journal (Desember 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i4.3338

Abstract

In modern era, Digital Marketing has developed rapidly since the use of the internet is high. This is in balance with the development of smartphones which are increasingly reaching all groups, from teenagers to the elderly. However, amidst the development of smartphones, it is not balanced with good use. This happened to the people of Mlaten village, sub-district. Rolling over Pasuruan. The majority of village people have smartphones which can be used as a medium for sales if they can use it. Their daily income depends on selling salted fish which they process themselves. Sales are carried out in traditional markets at prices that are relatively competitive with each other. This service activity is carried out using direct counseling and training methods to utilize digital marketing as a medium for marketing salted fish products. As a result of this service, people can understand the importance of digital marketing in product marketing and people can use digital marketing as a media for marketing their products.
Mengoptimalkan Peran Bank Sampah melalui Pelatihan Digital Marketing Cepi Yazirin; Margianto Margianto; Oktriza Melfazen
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5525

Abstract

Digital marketing plays a strategic role in optimizing the performance and social impact of waste bank groups. By leveraging digital technology, waste banks can expand the reach of environmental education, raise public awareness, and improve operational efficiency. Digital marketing can help waste banks build a strong brand, expand their market, and attract more community participation. The methods used in these activities include direct outreach and training. In addition, this training provides relevant skills for managing social media, websites, and e-commerce, which can ultimately increase income from recycling waste. In the long term, the integration of digital marketing will make waste banks more independent, competitive, and contribute more significantly to environmental conservation. The result of the training can drive the economic sustainability of waste banks by opening up opportunities for business collaboration and partnerships through digital platforms.
Pemanfaatan Aplikasi Deteksi Birahi Sapi Perah dan Monitoring Suhu Kandang Berbasis IoT Pada UD. Dewi Sri Desa Ranuklindungan Kecamatan Grati, Kabupaten Pasuruan Oktriza Melfazen; Oktavia Rahayu Puspitarini; Unung Lesmanah
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5526

Abstract

The main challenges in optimising dairy farm productivity are lambing and managing barn temperature and humidity. Timely detection of lambing is key to successful reproduction. IoT-based app detects oestrus and monitors barn temperature. The system calculates the cow's fertile period and alerts the farmer for timely insemination, increasing the chances of reproductive success. IoT-connected sensors monitor barn temperature and humidity, maintaining a stable environment for the cows and increasing productivity.
Co-Authors Margianto Margianto Oktavia Rahayu Puspitarini Unung Lesmanah Yazirin, Cepi