Counseling on Optimizing Knowledge Sharing at Micro, Small and Medium Enterprises (MSMEs) Sambal Ijo Bang Juna, Pematangsiantar City

Eliza Arshandy (Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia)
Christine Dewi Nainggolan (Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia)
Juan Anastasia Putri (Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia)
Kevin Indajang (Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia)
Lenny Dermawan Sembiring (Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia)
Acai Sudirman (Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia)

Indonesian Community Journal
Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)

This service activity aims to provide counseling regarding optimizing knowledge sharing at Sambal Ijo Bang Juna MSMEs in Pematangsiantar City. Knowledge sharing is important in developing small and medium businesses, especially in increasing efficiency and productivity. Through this outreach activity, MSME owners and employees can understand how to share knowledge effectively between fellow employees and business partners to create innovation and increase the competitiveness of green chili products. The method used in this activity is a participatory approach through discussion, training, and direct simulation. This counseling focuses on knowledge-sharing strategies, information management, and the application of simple technology that can support the knowledge-sharing process. The results of this activity will likely encourage Sambal Ijo Bang Juna MSMEs to be more adaptive to market changes and utilize their knowledge for product development and improving service quality.