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Eliza Arshandy
Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Development of a Digital Marketing Based Business Model at the Kurdut Garage Workshop in Pematangsiantar City Lenny Dermawan Sembiring; Kevin Indajang; Eliza Arshandy; Juan Anastasia Putri; Fitria Halim; Acai Sudirman
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4413

Abstract

The development of a digital marketing-based business model at the Kurdut Garage Workshop in Pematangsiantar has a very important urgency in facing the ever-growing era of digitalization. The method used in implementing this activity is through lectures and FGD (group discussion forum). The stages of implementing this event include explaining the fundamentals of being an entrepreneur, explaining several problems that entrepreneurs often face, then continuing with discussions related to developing new businesses. After the service activities are completed, follow-up interviews are conducted regarding the impact of implementing the service activities. By the results of the interview, it is known that the understanding of Kurdut Garage Workshop business owners regarding knowledge of the use of digital marketing has increased by 90%. The use of digital media is useful and can increase understanding and skills for partners. Therefore, it is recommended that sustainable methods of mentoring partners can be used as a solution to increase business size and also function as a means of company adaptation to increase business scale.
Training in Compiling Simple Financial Reports at Warung Sambal Ijo Bang Juna, Pematangsiantar City Juan Anastasia Putri; Eliza Arshandy; Christine Dewi Nainggolan; Kevin Indajang; Lenny Dermawan Sembiring; Acai Sudirman
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5630

Abstract

Training on the Preparation of Simple Financial Reports at Warung Sambal Ijo Bang Juna, Pematangsiantar City, is part of a community service effort to improve the capacity of micro-business management. This activity aims to provide understanding and skills in sharing knowledge and preparing simple but effective financial reports. This training was held to help shop owners manage their finances better and build a culture of constructive information sharing. According to the interview results, it is known that the understanding of Warung Sambal Ijo Bang Juna business owners regarding the preparation of simple financial reports increased by 90%. This activity not only provides direct benefits for Warung Sambal Ijo Bang Juna but also has the potential to empower other micro-businesses in Pematangsiantar City. With this training, business actors can be more efficient in managing finances and increasing collaboration, ultimately contributing to the growth and sustainability of micro-businesses in the area.
Counseling on Optimizing Knowledge Sharing at Micro, Small and Medium Enterprises (MSMEs) Sambal Ijo Bang Juna, Pematangsiantar City Eliza Arshandy; Christine Dewi Nainggolan; Juan Anastasia Putri; Kevin Indajang; Lenny Dermawan Sembiring; Acai Sudirman
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5661

Abstract

This service activity aims to provide counseling regarding optimizing knowledge sharing at Sambal Ijo Bang Juna MSMEs in Pematangsiantar City. Knowledge sharing is important in developing small and medium businesses, especially in increasing efficiency and productivity. Through this outreach activity, MSME owners and employees can understand how to share knowledge effectively between fellow employees and business partners to create innovation and increase the competitiveness of green chili products. The method used in this activity is a participatory approach through discussion, training, and direct simulation. This counseling focuses on knowledge-sharing strategies, information management, and the application of simple technology that can support the knowledge-sharing process. The results of this activity will likely encourage Sambal Ijo Bang Juna MSMEs to be more adaptive to market changes and utilize their knowledge for product development and improving service quality.
Co-Authors Acai Sudirman Christine Dewi Nainggolan Fitria Halim Juan Anastasia Putri Kevin Indajang Lenny Dermawan Sembiring