<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) such as NR Coffee Premium play a crucial role in the local economy by implementing the Business Model Canvas (BMC) strategy. This study aims to analyze the application of BMC in enhancing operational effectiveness and business growth at NR Coffee Premium. The research method employed a qualitative descriptive approach with primary data gathered from observations and interviews, supplemented by secondary data from relevant literature. Findings reveal that NR Coffee Premium has successfully identified diverse customer segments including premium coffee enthusiasts, Acehnese culinary lovers, and live music enthusiasts. Their value proposition focuses on high-quality premium coffee and authentic Acehnese cuisine, supported by distribution channels through strategic physical locations and partnerships with food delivery apps. Customer relationships built on friendly service and loyalty programs further support their business growth.The conclusion drawn from this study is that the application of BMC aids NR Coffee Premium in optimizing their business strategy by systematically mapping key components such as customer segments, value propositions, distribution channels, and customer relationships. With these strategies, NR Coffee Premium can expand market share and significantly increase revenue. Recommendations for the future include enhancing digital presence through social media, diversifying menu offerings, and further developing partnerships with local communities to strengthen their position in the F&B industry]]>
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