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All Journal Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Pariwisata, Bisnis Digital dan Manajemen
Fathurahman, Dennis
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan Desain Grafis Sebagai Media Pemberdayaan Ekonomi Remaja Masjid Jakarta Islamic Centre Prasetyo, Johan Hendri; Astuti, Widi; Mazia, Lia; Sarasati, Fajar; Debi, Jeri; Maharani, Safira; Leksmono, Nabil Hanif; Samiaji, Danang Rusdawidra; Fathurahman, Dennis
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/kte81b45

Abstract

Digitalization and the millennial era in Indonesia brought an effect to the competition in all industrial, commercial and non-commercial sectors that includes at the Islamic Youth Council of Jakarta Islamic Center which is known as Madaris JIC. By the advancement of digitalization which increases rapidly, has forced Madaris JIC to adjust with these conditions in order to develop the economy of the organization and its members. The obstacles that need to be faced by Madaris JIC is the lack of understanding in the use of graphic design applications which applied in products, packaging and posters in an effort to support economic empowerment within the organization. This became an urgent matter which one of that is graphic design education. Therefore, lecturers and students from Digital Business Study Program at the University of Nusa Mandiri (UNM) performed community service with aim to assist Madaris JIC youth to strengthen the economy of the organization and its members. The method used in this service is a persuasive lecture. This kind of service activity helps the participants to look for new ideas and use it to their products so as to improve their economy. The results of this assistance activity can increase the economy by 80% even though the selling price has increased due to additional operational costs in printing packaging designs that do not affect sales within the Madaris JIC environment. This activity also helps spread Madaris JIC da'wah through more creative and innovative product designs, packaging and da'wah posters so that it has an impact on Madaris JIC's brand awareness among the general public.
IMPLEMENTASI DESIGN THINKING DALAM PENGEMBANGAN BISNIS UMKM MELALUI PLATFORM INSTAGRAM: STUDI KASUS DAPUR QUEENSHA Fathurahman, Dennis; Maharani, Safira; Hodizah, Siti; Mazia, Lia
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4310

Abstract

The development of information technology enables UMKM to reach a wider market through digital marketing, allowing them to attract more customers. This study discusses the implementation of Design Thinking in business development for UMKM, with a case study on Dapur Queensha, a frozen food business. The aim of this research is to enhance the understanding of Design Thinking implementation in UMKM business development using the Instagram platform. This research adopts a descriptive qualitative approach, where data is collected through observation and interviews. The analysis results indicate that Dapur Queensha is striving to promote its products through social media platforms, especially Instagram. The adopted marketing strategy involves leveraging Instagram to market their frozen food products. The proposed solution includes creating attractive and consistent feed designs to post on Instagram and redesigning the existing logo to make it more appealing and simple. Positive feedback from consumers and Instagram users indicates that the design changes have had a positive impact. Additionally, the decision to use Instagram as a marketing tool has proven effective, given its popularity and ability to reach a broad audience.
Analisis Penerapan Strategi Business Modeling Canvas Terhadap UMKM NR Coffee Premium Fathurahman, Dennis; Samiaji, Danang; Maharani, Safira
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 6 No 1 (2024): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v6i1.408

Abstract

Micro, Small, and Medium Enterprises (MSMEs) such as NR Coffee Premium play a crucial role in the local economy by implementing the Business Model Canvas (BMC) strategy. This study aims to analyze the application of BMC in enhancing operational effectiveness and business growth at NR Coffee Premium. The research method employed a qualitative descriptive approach with primary data gathered from observations and interviews, supplemented by secondary data from relevant literature. Findings reveal that NR Coffee Premium has successfully identified diverse customer segments including premium coffee enthusiasts, Acehnese culinary lovers, and live music enthusiasts. Their value proposition focuses on high-quality premium coffee and authentic Acehnese cuisine, supported by distribution channels through strategic physical locations and partnerships with food delivery apps. Customer relationships built on friendly service and loyalty programs further support their business growth.The conclusion drawn from this study is that the application of BMC aids NR Coffee Premium in optimizing their business strategy by systematically mapping key components such as customer segments, value propositions, distribution channels, and customer relationships. With these strategies, NR Coffee Premium can expand market share and significantly increase revenue. Recommendations for the future include enhancing digital presence through social media, diversifying menu offerings, and further developing partnerships with local communities to strengthen their position in the F&B industry
Co-Authors Debi, Jeri Hodizah, Siti Leksmono, Nabil Hanif Lia Mazia, Lia Maharani, Safira Prasetyo, Johan Hendri Samiaji, Danang Samiaji, Danang Rusdawidra Sarasati, Fajar Widi Astuti