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All Journal Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Pariwisata, Bisnis Digital dan Manajemen Semarang State University Undergraduate Law and Society Review
Maharani, Safira
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan Desain Grafis Sebagai Media Pemberdayaan Ekonomi Remaja Masjid Jakarta Islamic Centre Prasetyo, Johan Hendri; Astuti, Widi; Mazia, Lia; Sarasati, Fajar; Debi, Jeri; Maharani, Safira; Leksmono, Nabil Hanif; Samiaji, Danang Rusdawidra; Fathurahman, Dennis
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/kte81b45

Abstract

Digitalization and the millennial era in Indonesia brought an effect to the competition in all industrial, commercial and non-commercial sectors that includes at the Islamic Youth Council of Jakarta Islamic Center which is known as Madaris JIC. By the advancement of digitalization which increases rapidly, has forced Madaris JIC to adjust with these conditions in order to develop the economy of the organization and its members. The obstacles that need to be faced by Madaris JIC is the lack of understanding in the use of graphic design applications which applied in products, packaging and posters in an effort to support economic empowerment within the organization. This became an urgent matter which one of that is graphic design education. Therefore, lecturers and students from Digital Business Study Program at the University of Nusa Mandiri (UNM) performed community service with aim to assist Madaris JIC youth to strengthen the economy of the organization and its members. The method used in this service is a persuasive lecture. This kind of service activity helps the participants to look for new ideas and use it to their products so as to improve their economy. The results of this assistance activity can increase the economy by 80% even though the selling price has increased due to additional operational costs in printing packaging designs that do not affect sales within the Madaris JIC environment. This activity also helps spread Madaris JIC da'wah through more creative and innovative product designs, packaging and da'wah posters so that it has an impact on Madaris JIC's brand awareness among the general public.
IMPLEMENTASI DESIGN THINKING DALAM PENGEMBANGAN BISNIS UMKM MELALUI PLATFORM INSTAGRAM: STUDI KASUS DAPUR QUEENSHA Fathurahman, Dennis; Maharani, Safira; Hodizah, Siti; Mazia, Lia
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4310

Abstract

The development of information technology enables UMKM to reach a wider market through digital marketing, allowing them to attract more customers. This study discusses the implementation of Design Thinking in business development for UMKM, with a case study on Dapur Queensha, a frozen food business. The aim of this research is to enhance the understanding of Design Thinking implementation in UMKM business development using the Instagram platform. This research adopts a descriptive qualitative approach, where data is collected through observation and interviews. The analysis results indicate that Dapur Queensha is striving to promote its products through social media platforms, especially Instagram. The adopted marketing strategy involves leveraging Instagram to market their frozen food products. The proposed solution includes creating attractive and consistent feed designs to post on Instagram and redesigning the existing logo to make it more appealing and simple. Positive feedback from consumers and Instagram users indicates that the design changes have had a positive impact. Additionally, the decision to use Instagram as a marketing tool has proven effective, given its popularity and ability to reach a broad audience.
Consumer Protection of After-Sales Service for Discontinued Motor Vehicle Brands in Indonesia Maharani, Safira; Setiawan, Andry
Semarang State University Undergraduate Law and Society Review Vol. 5 No. 2 (2025): July-December, 2025
Publisher : Semarang State University Undergraduate Law and Society Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lsr.v5i2.26971

Abstract

One of the important components of consumer rights protected by Law Number 8 of 1999 concerning Consumer Protection is after-sales service, such as the availability of spare parts and repair services. Consumers can suffer losses due to the loss of access to these services when the manufacturer or official distributor ceases operations. Consumer rights that should be obtained often cannot be fully implemented and fulfilled. Consumers are often the most disadvantaged parties due to the negligent practices of companies. By examining case studies of car manufacturers that have ceased operations in Indonesia, this study uses a juridical-empirical methodology. Based on the research findings, consumers are in a weak position to obtain protection or compensation due to the legal vacuum. Therefore, it is necessary to strengthen regulations and long-term responsibility mechanisms from business actors to ensure the continuity of after-sales services even though the business entity has ceased operations.
Co-Authors Andry Setiawan, Andry Debi, Jeri Fathurahman, Dennis Hodizah, Siti Leksmono, Nabil Hanif Lia Mazia, Lia Prasetyo, Johan Hendri Samiaji, Danang Rusdawidra Sarasati, Fajar Widi Astuti