International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Vol. 4 No. 6 (2024): November

DRIVING TOURIST INTENTIONS THROUGH USER-GENERATED CONTENT: EVIDENCE FROM STRUCTURAL EQUATION MODELING

Sarah Madaniah (Unknown)
Eunike Al Grea (Unknown)
Atika Arfa Matondang (Unknown)
Syafrizal Helmi Situmorang (Unknown)

Article Info

Publish Date
30 Nov 2024

Abstract

This study investigates the impact of User-Generated Content (UGC) on tourists' visit intentions and decision-making. Data were collected through online surveys with purposive sampling, involving 133 participants in Medan, North Sumatra, focusing on visit intentions to the Tjong A Fie Mansion. The proposed model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that trust in UGC (TUGC) substantially affects visit intention (VI). Emotional UGC (EUGC) has a small effect on visit intention and strongly affects trust in UGC. In contrast, factual UGC (FUGC) has no significant impact on either trust in UGC or visit intention. EUGC demonstrates a strong mediation effect on visit intention through trust in UGC, while FUGC shows a low mediation effect.

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Journal Info
International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Website

Abbrev

IJERLAS

Publisher

CV. RADJA PUBLIKA

Subject

Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

This journal accepts articles on results of the research in fields of Education, Cross Culture, Law, Environmental Empowerment which are the latest issues from the results of activities or practical implementations that are problem solving, comprehensive, meaningful, latest and sustainable findings ...