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This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Ilomata International Journal of Management International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE)
Syafrizal Helmi Situmorang
Universitas Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Sustainable Ecology: Problems and the Perspective of Ecosystems in Tangkahan Yayuk Yuliana; Endang Sulistya Rini; Sirojuzilam; Syafrizal Helmi Situmorang
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.781

Abstract

Tourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be disseminated in the midst of society and our country can compete and develop following the era of globalization. Ecotourism provides environmental, cultural and economic benefits to local communities. This article describes the management of sustainable ecotourism destinations for a region in Indonesia. Qualitative method is a descriptive method used in this study to provide an overview of the object under study. The results of the study show that the development of ecotourism in Tangkahan is through ecotourism stakeholders who are involved in ecotourism development which in turn has an impact on ecotourism development. Pandemic- era tourism must be able to be developed properly so that health protocols are still carried out but can still attract visitors. Prepare plans that are in accordance with human needs for tourism but are still aligned with protocols for the health of visitors, managers and the community.
The Effect of Celebrity Attraction on Consumer Loyalty through Trust in Skincare Products among Generation Z Women Andriansyah Andriansyah; Aprizal Haris Sinaga; Mutia Zahara; Syafrizal Helmi Situmorang
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10810

Abstract

This study investigates the influence of celebrity attractiveness on the loyalty and trust of Generation Z women in Medan City towards skincare products. A quantitative method involving a poll of 130 participants was used to assess the impact of social media and celebrities on trust and brand loyalty. The results suggest that celebrities’ attractiveness has a notable impact on consumer loyalty and trust. The findings emphasize the significance of celebrities’ physical appeal in influencing favorable consumer opinions on skincare products. Moreover, research has shown that consumer trust plays a crucial role in connecting celebrity attraction with consumer loyalty. This implies that marketing tactics utilizing celebrities have the potential to enhance and maintain long-term connections with consumers. This study offers significant data for marketers who use celebrity attractions to improve consumer loyalty in the skincare business.
Building Men's Grooming Customer Loyalty: The Influence Of Customer Experience And Customer Value On Beauty Clinics In The City Of Medan Irmayanti Nasution; Dian Natari; Rade Juliman Lumbantoruan; Syafrizal Helmi Situmorang
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 4 (2024): Desember: International Journal of Business Law, Business Ethic, Business Commu
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i4.254

Abstract

Lifestylei changesi havei madei bodyi carei ai basici necessityi fori bothi womeni andi men.i Ati thisi timei thei needi fori beautyi carei fori meni calledi mens'groomingi isi noti inferiori toi women.i Researchi objectivesi regardingi buildingi customeri experiencei andi customeri valuei fori malei consumeri loyaltyi ati beautyi clinicsi ini Medani City.i Thisi researchi methodi isi associativei research.i Thei samplei ini thisi studyi wasi takeni usingi ani accidentali samplingi technique.i Ini thisi study,i thei samplei sizei wasi 90i malei customersi ati 3i beautyi clinics,i namelyi Wbeautyi Skincare,i Natashai Skincare,i andi Dr.i Geetai Aestheticsi usingi ai questionnaire.i Thei datai wasi analyzedi withi SPSSi 25.i Thei resultsi showedi thati customeri experiencei hasi ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi thei goodi experiencei thati consumersi havei increases,i customeri loyaltyi willi alsoi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.i Customeri Valuei hasi ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi consumeri assessmenti ofi thei brandi increases,i consumeri loyaltyi willi alsoi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.i Together,i customeri experiencei andi customeri valuei havei ai significanti positivei effecti oni customeri loyalty,i whichi meansi thati ifi consumersi havei ai goodi experiencei andi highi assessment,i consumeri loyaltyi willi increase.i Iti cani bei concludedi thati H0i isi rejectedi andi Hai isi accepted.
Co-Authors Andriansyah Andriansyah Aprizal Haris Sinaga Dian Natari Endang Sulistya Rini Irmayanti Nasution Mutia Zahara Rade Juliman Lumbantoruan Sirojuzilam Yayuk Yuliana