<![CDATA[The background of the research is effective communication as the key to providing public services for tax obligations. The purpose of this study is to determine and analyze the public communication strategy of Bapenda Serdang Bedagai Regency. The research method used in this study is a qualitative method. Data collection was carried out by interviewing 9 informants. Data analysis was carried out by means of reduction, data presentation and drawing conclusions. The results of the study indicate that: Bapenda's communication strategy in providing Public Services to the community in Serdang Bedagai Regency, through socialization activities that are intended to invite the audience, meaning that the approach used in conveying information aims to actively involve the community, electronic media such as Radio can help reach a wider audience Bapenda utilizes various communication channels, such as social media (Facebook and Instagram), print media (banners and brochures), electronic media (Sergai FM Local Radio) to reach a wider audience to provide information that the use of social media allows Bapenda to reach the younger generation and active internet users, while print and electronic media reach people who may be more comfortable with traditional formats. In addition, direct socialization activities provide opportunities for the community to interact and ask questions, thus creating a more open dialogue.]]>
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