<![CDATA[The purpose of this study was to determine the process, design, and create value-added marketing information systems at PT Global Kapital Investama Berjangka. The data used is primary data. The data collection method takes the form of direct observation of the research object, namely PT Global Kapital Investama Berjangka. The research result is that the marketing process in this company uses a manual system. The procedure for this marketing information system begins with the client asking for information from the sales administration/employees of PT Global Kapital Investama Berjangka regarding information on how to invest in this company. The information requested by the client is done using electronic media. The information is accommodated by the system and after the data is entered into the system, the information is well received by the client and finally the client is interested in investing in this company. The client then registers and then the sales follow up again with the client regarding personal data that still needs to be filled in again because this personal data is very detailed and more valid data is needed. The client is asked to create an email account and password. After the account is created, the account must be verified and account verification is done by providing a link and sending it to the client's email and the client must verify the data by opening the link provided. The new client's personal data is then submitted to the broker's representative and the broker's representative will create a first payment form (top-up) which must be done by each new client. Next, the client makes the first payment and proof of payment is given to the broker's representative. The broker's representative then forwards the data to sales to create a payment receipt. After all the processes are completed, the client's personal data and client payment report (report) are given to the manager to be checked and approved. Then the report is stored in the system that has been designed. The author designed the system using a data flow diagram (DFD). After all the steps are completed, the next process is to describe the design in a simple way. There is a significant difference in the amount of costs between the old and new systems. In the old system, the amount spent in a period of three months was Rp 2,273,097,914,- while the new system in a period of three months is Rp 1,206,150,000,- The costs generated in the new system appear lower than the old system because there is a reduction in the use of office stationery such as paper, computer repairmen, and computer reinstallation. The difference in the amount is due to the value-added process provided by the new system.]]>
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