Jurnal Kajian Manajemen Bisnis
Vol 12, No 1 (2023): Jurnal Kajian Manajemen Bisnis

The effect of security concern and perceived ease of use on repurchase intention: the role of e-trust and e-satisfaction as mediators

Rahmiati, Rahmiati (Unknown)
Adini, Hasti (Unknown)
Hasan, Alizar (Unknown)
Pujani, Vera (Unknown)
Games, Donard (Unknown)



Article Info

Publish Date
20 Dec 2023

Abstract

This study aims to analyze (1) security concern and perceived ease of use on repurchase intention: the role of e-trust and e-satisfaction as mediators (2) The effect of security, perceived ease of use, repurchase intention of the role of trust and satisfaction as a mediator. The populace utilized in this study is all clients of E-business applications and the example involved is clients of E-trade applications in Bukittinggi City somewhere twice involving E-business for web-based shopping. The quantity of tests utilized in this review was 200 respondents. Information was gathered through an internet-based survey (google form) and information about the executives utilizing PLS (Partial Least Square) programming. The results of this study indicate that. (1) Security concern has a significant effect on repurchase intention (2) perceived ease of use has a significant effect on repurchase intention (3) security concern has a significant effect on repurchase intention (4) e-satisfaction has a significant effect on repurchase intention (5) security concern has a significant effect on repurchase intention through trust (6) perceived ease of use has a significant effect on repurchase intention through e-satisfaction (7). Perceived ease of use has a significant effect on repurchase intention through e-satisfaction (7). Perceived ease of use has a significant effect on repurchase intention through security concerns (8). e-satisfaction a siginifikan effect on repurchase intention through trust. The results of this study indicate that it is positively and significantly influenced by security, convenience, and repurchase intention mediated by e-trust and e-satisfaction.

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Journal Info

Abbrev

jkmb

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen Bisnis (JKMB) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Negeri Padang yang menjadi media untuk mempublikasikan artikel hasil penelitian dalam bidang manajemen, bisnis dan kewirausahaan yang terbit dua kali setahun. ...