Indonesian Journal of Science, Technology, and Humanities
Vol. 2 No. 2 (2024): IJSTECH - October 2024

Communicating Gender Norms: A Discourse Analysis of "Not Your Barbie Girl" and "Barbie Girl"

Rokhmah, Desy Eva Laila (Unknown)
Betaubun, Martha (Unknown)
Purwaningsih, Yuni Ratna (Unknown)

Article Info

Publish Date
21 Oct 2024

Abstract

This study uses discourse analysis to explore the portrayal of women in two iconic songs: Ava Max's "Not Your Barbie Girl" (2018) and Aqua's "Barbie Girl" (1997). The research highlights how they construct and convey particular social identities, roles, and ideologies by examining the language and discursive strategies used in these songs. The analysis reveals significant shifts in the representation of women over time, reflecting broader societal changes and evolving feminist discourses. This paper contributes to understanding how popular music shapes and reflects societal attitudes towards women, advocating for more inclusive and empowering representation in the media

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Journal Info
Indonesian Journal of Science, Technology, and Humanities
Website

Abbrev

ijstech

Publisher

PT. Inovasi Teknologi Komputer

Subject

Religion Computer Science & IT Mathematics Social Sciences

Description

IJSTECH: Indonesian Journal of Science, Technology, and Humanities adalah jurnal akademik yang memberikan wadah bagi para peneliti, ilmuwan, dan akademisi untuk berbagi pengetahuan dan pemahaman dalam tiga bidang utama: Ilmu Pengetahuan, Ilmu Teknologi, dan Humaniora. Jurnal ini diterbitkan secara ...