Greenation International Journal of Tourism and Management
Vol. 1 No. 1 (2023): (GIJTM) Greenation International Journal of Tourism and Management (March - May

The Influence of Perceived Usefulness, Perceived Ease Of Use and Social Influence on Mobile Commerce Usage Activities

M. Rizky Mahaputra (Mercu Buan a University, Jakarta)
M. Ridho Mahaputra (Mercu Buana University, Jakarta)



Article Info

Publish Date
02 Mar 2023

Abstract

This research aims to analyze the influence of perceived usefulness, perceived ease of use and social influence on mobile commerce usage activities in Padang State University's students. The type of research is causative. The numbers of the sample were 100 respondents who had been taken by accidental sampling technique. The data analysis technique used Structural Equation Modeling (SEM) with the 3.0 WarpPLS program. The results of this research show that: (1) Perceived usefulness has a positive and significant influence on the mobile commerce usage activities in Padang State University students. (2) Perceived ease of use has positive and not significant influence on mobile commerce usage activities in Padang State University's students. (3) Social influence positive and significant influence on mobile commerce usage activities in Padang State University's students.

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Journal Info

Abbrev

GIJTM

Publisher

Subject

Economics, Econometrics & Finance

Description

Greenation International Journal of Tourism and Management (GIJTM) is a scientific journal in the field of tourism and management published and managed by Greenation Research & Yayasan Global Resarch National. This journal aims to disseminate information on research and development results, studies, ...