Journal of Management and Social Sciences
Vol. 3 No. 1 (2025): Journal of Management and Social Sciences

Consumer Satisfaction with Non-Halal culinary MSMEs at PIK through a Chinese-Themed Atmosphere and Stakeholder Involvement

Cindy Pramita (Unknown)
Sudarmiatin Sudarmiatin (Unknown)
Ludi Wishnu Wardhana (Unknown)

Article Info

Publish Date
29 Nov 2024

Abstract

This research employs qualitative and quantitative methods to ascertain the impact of a Chinese-themed atmosphere and stakeholders. The research sample utilized Nvivo and comprised 150 respondents, representing consumers of non-Halal culinary MSMEs at PIK. The research findings demonstrate that the establishment of a Chinese-themed ambiance and stakeholder engagement significantly enhance consumer satisfaction in non-halal culinary MSMEs at PIK, North Jakarta. This amalgamation of methods not only improves the client experience but also generates chances to cultivate customer loyalty and bolster MSME competitiveness. Enhanced execution of stakeholder engagement and ongoing innovation can further propel success in this area.

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Journal Info
Journal of Management and Social Sciences
Website

Abbrev

jmsc

Publisher

CV. Aksara Global Akademia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Investigation of new materials and technologies to be used in military, defense and security equipment; Research, development, reliability, effectiveness, control and exploitation of modern weapon systems; protective, security and service systems, means and tools; Building up the control and command ...