Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Vol. 3 No. 1 (2025): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia

Penggunaan Media Sosial Sebagai Wadah Promosi UMKM di Desa Bojongkulur

Muriyah Muriyah (Unknown)
Amelia Nur karomah (Unknown)
Anindya Rifqah Purwanti (Unknown)
Siti Halimatusya’diah (Unknown)
Novi Indriyani (Unknown)
Ghista Viona Banowati (Unknown)
Febrianti Febrianti (Unknown)

Article Info

Publish Date
09 Jan 2025

Abstract

This community service program aims to enhance digital literacy and online marketing skills for Micro, Small, and Medium Enterprises (MSMEs) in Bojongkulur Village. The activity focuses on utilizing digital platforms such as GoFood and GrabFood as tools to expand the marketing reach of MSME products. The methods employed include counseling, training, and direct mentoring. The program results indicated an increased understanding of digital platforms among MSMEs and a rise in the number of MSMEs registered as partners. Challenges encountered include the initial lack of digital literacy among some MSMEs and limitations in supporting devices.

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Journal Info
Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Website

Abbrev

Faedah

Publisher

Universitas Palangka Raya

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal Pengabdian kepada Masyarakat indonesia memuat publikasi hasil hasil kegiatan pengabdian kepada masyarakat, model atau konsep dan atau implementasinya dalam rangka ...