Siber International Journal of Education Technology
Vol. 2 No. 1 (2024): Siber International Journal of Education Technology (July 2024)

Determining Purchasing Decisions and Customer Satisfaction based on Price and Trust: A Literature Review of Marketing Management

Hamdan, Hamdan (Unknown)
Ali, Hapzi (Unknown)
Rizky Mahaputra, M. (Unknown)

Article Info

Publish Date
06 Aug 2024

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of price and trust variables on purchasing decisions and customer satisfaction. With qualitative methods and Library Research. The results of the study indicate that price influences purchasing decisions, advertising influences customer satisfaction, trust influences purchasing decisions, trust influences customer satisfaction and purchasing decisions influence customer satisfaction.

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Journal Info
Siber International Journal of Education Technology
Website

Abbrev

SIJET

Publisher

Siber Nusantara Review

Subject

Education Social Sciences Other

Description

Siber International Journal of Education Technology (SIJET) is a journal in the field of educational technology that contains literature reviews, action research, case study research, and empirical findings in the disciplines of educational technology theory and practice. Topics covered include the ...