International Journal of Economics, Business Management and Accounting
Vol. 5 No. 2 (2023): July 2023

The Influence of Television User Satisfaction on Youtube Media Adoption in the Cipanas Kabar Facebook Group

Andriani, Astri Dwi (Unknown)
Anggawan, M. Yusuf Agam (Unknown)
Kurniadi, Endrian (Unknown)

Article Info

Publish Date
14 Jan 2024

Abstract

TV The presence of the internet provides an additional medium for receiving various information. One of these media is Youtube. This study aims to examine the effect of television user satisfaction on the adoption of Youtube media in the Facebook group Kabar Cipanas. The method used in this research is quantitative method. The theory used in this research is the Uses and Gratifications theory by Katz, Blumer and Gurevitch and the innovation diffusion theory by Evert M. Rogers and Floyd G. Shoemaker. The data testing technique was carried out using IBM SPSS Statistics 22 (64-bit edition) 2013 software. The results of this study indicate that TV user satisfaction has a significant effect (0.006) on the adoption of Youtube Media in members of the Facebook group Kabar Cipanas

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Journal Info
International Journal of Economics, Business Management and Accounting
Website

Abbrev

ijebma

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business Management and Accounting (IJEBMA) is a research journal in the discipline of economics, business, management, information management, and accounting which is aimed to contribute to a novelty or state-of-the-art academic development or real-world business ...