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COMMUNICATION STRATEGY IMPLEMENTATION OF RADIO STATIONS WITH COMBINED INTERNET NEW MEDIA (Case Study at PT. Radio Tjandra Buana Suara FM Cianjur) Jamilah, Jamilah; Sri Utami, Yessi; Kurniadi, Endrian; Sinta Lestari, Dewi
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.381 KB) | DOI: 10.54443/ihert.v4i.156

Abstract

This study aims to determine the strategy implementation process in dealing with media convergence. Radio Tjandra FM has developed from what was originally limited to conventional radio but later developed by combining it with new media such as the internet. The basis of the theory used isNew media by Pierre Levy. This study uses a qualitative research method with a case study approach. In its implementation, Radio Tjandra no longer only broadcastson air on radio but also take advantage of internet media as a process of expanding listeners, increasing existence and also displaying advertisements, what is done is to create social media accounts such as Facebook, Twitter, Instagram, creating streaming radio websites and applications. Apart from that, Radio Tjandra also carries out a lot of off air or on air activities in crowded places using the OB Van. The results of the process of implementing the strategy of merging radio with the internet have not yet yielded maximum results for expanding advertising, but for expanding listening it is sufficient to provide significant results, as evidenced by the increase listeners every day. So the challenge going forward for Tjandra FM Radio is how to find new, more interesting innovations, and also develop existing human resources so that the initial vision and mission can be achieved and the radio's existence increases.
Strategi Pola Asuh Digital untuk Mendukung Perkembangan Sosial, Emosional, dan Spiritual Anak Usia 4-12 Tahun Kurniadi, Endrian; Saimah
Bayani Vol 4 No 1 (2024): Bayani: Jurnal Studi Islam
Publisher : LPPAIK Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/bayaniV.4I.1pp66-84

Abstract

Digital technology has transformed the way children grow and learn, presenting new challenges in parenting. This study aims to investigate the role of interpersonal communication in managing children's use of digital technology and its impact on their social, emotional, and spiritual development. Using a qualitative approach, this study involved 20 parents with children aged 4-12 years in Kota Nunukan. Data were collected through in-depth interviews and direct observations, which were then analyzed using content analysis methods. The results showed that open and empathetic communication between parents and children is crucial in managing the use of digital technology. Parents who actively communicate with their children tend to see more positive social, emotional, and spiritual development. Strategies used include setting screen time limits, engaging in children's digital activities, and educating about digital ethics and online safety. The study also found that integrating spiritual values into children's use of technology can support better character development. The conclusions of this study affirm that effective interpersonal communication between parents and children, as well as the integration of spiritual values, can have a positive impact on children's development in the digital age. Practical implications of these findings include guidelines for parents, educators, and policymakers to create an environment that supports healthy and responsible use of technology.
Religious Tolerance in War Takjil Content on TikTok @eloardoaruanse: A Virtual Ethnographic Study Puspitasari, Euis Evi; Tiur Maida, Marcellista; Kurniadi, Endrian
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The "War Takjil" phenomenon, a viral trend during the Ramadan month in Indonesia, has become a powerful symbol of interfaith cooperation and tolerance, particularly among younger generations. This study investigates the role of TikTok in fostering religious tolerance during Ramadan 2024 by analyzing viral "War Takjil" content that promotes inclusivity and humor among different religious communities. Adopting a qualitative research approach, this study uses virtual ethnography to analyze TikTok videos and audience interactions, exploring how these videos communicate messages of unity and coexistence. Findings reveal that TikTok videos focusing on cross-religious participation in "War Takjil" use humor and shared traditions to break down barriers and create spaces for respectful dialogue. This study argues that TikTok, with its interactive and engaging format, is an effective platform for promoting religious tolerance, offering new insights into how digital media can foster social change and cultural understanding.
Consumer Interest in Consuming Bandung’s Special Culinary on Instagram Social Media: Sentiment Analysis Yuniati, Ulfa; Kurniadi, Endrian; Ernawati, Resti; Resti Wahab, Nur Indah; Nabilah, Afifah
Jogjakarta Communication Conference (JCC) Vol. 1 No. 1 (2023): The 4th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The existence of big data information regarding consumer conversations about culinary, both positive and negative brands, consumer characteristics, customer satisfaction can take advantage of the social media data by business actors to determine the effectiveness of their marketing strategies on Twitter (2). Big data that can be utilized by business actors can be seen from public sentiment through conversations on social media. This study takes texts using #kulinerkhasbandung and #kulinerhalalbandung. The purpose of sentiment analysis is to see positive and negative conversations from text documents and visualizations. Primary data is obtained through observations of consumer activities/interactions that talk about Bandung's culinary specialties on Instagram. This study uses a social network analysis method that focuses on human interaction discussing typical Bandung culinary and halal cuisine. In other words, the measurement and analysis of social networks is mainly based on the ties between actors/nodes. Attributes of actors will help researchers to verify hypotheses of social behavior and analyze certain social phenomena. The population in this study is mention, reply, repost about #kulinerkhasbandung and #kulinerhalalbandung on Instagram social media. In the process of user generated content (UGC) the data collected is a conversation/interaction (17) with #kulinerkhasbandung and #kulinerhalalbandung on Instagram. The research results are in 2022, the movement of talks increased considerably, said to be very good accompanied by neutral comments. As for the hashtag, it can be concluded that batagor, baso, and surabi are Bandung's culinary specialties that are most sought after and in demand by people. The discussion about #kulinerhalalbandung became one of the fourth trending hashtags from #kulinerkhasbandung. This has at least gotten the attention of consumers in the search for #kulinerkhasbandung.
The Influence of Television User Satisfaction on Youtube Media Adoption in the Cipanas Kabar Facebook Group Andriani, Astri Dwi; Anggawan, M. Yusuf Agam; Kurniadi, Endrian
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1167

Abstract

TV The presence of the internet provides an additional medium for receiving various information. One of these media is Youtube. This study aims to examine the effect of television user satisfaction on the adoption of Youtube media in the Facebook group Kabar Cipanas. The method used in this research is quantitative method. The theory used in this research is the Uses and Gratifications theory by Katz, Blumer and Gurevitch and the innovation diffusion theory by Evert M. Rogers and Floyd G. Shoemaker. The data testing technique was carried out using IBM SPSS Statistics 22 (64-bit edition) 2013 software. The results of this study indicate that TV user satisfaction has a significant effect (0.006) on the adoption of Youtube Media in members of the Facebook group Kabar Cipanas
Hubungan Adversity Quotient dalam Komunikasi Organisasi dengan Motivasi Kerja Karyawan Kurniadi, Endrian
Jurnal Inovasi Komunikasi Volume 1, No. 1, September 2023, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v1i1.2619

Abstract

Abstract. The quantitative research backgrounded from government strategy related to holdingisasi. Researcher has interest to measuring the depth of adversity level employees, especially comparing between the leadership ranks and staff rank. The theory used in this research is the Adversity Quotient theory that proposed by Stoltz, and has been modified with self-concept heory and organizational communication theory to be adapted to the needs of the research and Work Motivation theory proposed by Keith & Newstroom. This study will examine the correlation of four subvariable Adversity with four subvariable Motivation, and then it will resulted in sixteen minor hypotheses and one major hypothesis. results of more specific research about the correlation of each subvariable, there are that can be applied to the population and there are only valid for the sample. There is a gap large enough for AQ value between the positions of leaders and positions of staff. Where the value of the correlation coefficient leader who is always in the same direction (the greater AQ the greater the motivation), is inversely proportional to the value of the correlation coefficient belong to staff