Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia

Vera Maria
Fina Shofia Irpani
Nazwa Alifia Khariza
Vinny Ramadhani

Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol. 3 No. 1 (2025): Januari : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi

In the digital era, the Fear of Missing Out (FoMO) phenomenon has impacted impulse buying behaviour among Indonesians. This also has a positive impact on businesses, which can benefit greatly from the FoMO effect. With the increasing use of social media, especially on e-commerce platforms, FoMO has become a psychological factor that determines people's impulse purchase decisions. This research examines the phenomenon of Fear of Missing Out (FoMO) by using a qualitative method approach. This research is made through in-depth observation of the Indonesian community. This research can provide new insights for understanding people's behaviour in impulse buying in the digital era.