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All Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Vinny Ramadhani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia Vera Maria; Fina Shofia Irpani; Nazwa Alifia Khariza; Vinny Ramadhani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 1 (2025): Januari : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i1.1130

Abstract

In the digital era, the Fear of Missing Out (FoMO) phenomenon has impacted impulse buying behaviour among Indonesians. This also has a positive impact on businesses, which can benefit greatly from the FoMO effect. With the increasing use of social media, especially on e-commerce platforms, FoMO has become a psychological factor that determines people's impulse purchase decisions. This research examines the phenomenon of Fear of Missing Out (FoMO) by using a qualitative method approach. This research is made through in-depth observation of the Indonesian community. This research can provide new insights for understanding people's behaviour in impulse buying in the digital era.
Co-Authors Fina Shofia Irpani Nazwa Alifia Khariza Vera Maria