Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November

Analisis Pengaruh Komunikasi Pemasaran, Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan Produk Uniqlo

Ruchiat Nugraha, Aat (Unknown)
Wahyono, Dwi (Unknown)
Siregar, Achiruddin (Unknown)
Setianti, Yanti (Unknown)
Tampubolon, Septrina (Unknown)

Article Info

Publish Date
28 Oct 2024

Abstract

This research was conducted to analyze the influence of marketing communications, service quality and trust on customer loyalty for Uniqlo products. This type of research is quantitative research. The population in this research is consumers who have come at least twice to Uniqlo. The sample used in this research was 93 respondents. Based on the results of this research, marketing communications has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer loyalty, and trust has a positive and significant effect on customer loyalty. The resulting Adjusted R Square value is 56.4%. Simultaneously, the research results show that marketing communications, service quality and trust have a positive and significant effect on customer loyalty.

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Journal Info
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Website

Abbrev

Jasmien

Publisher

Cattleya Darmaya Fortuna

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and Scope Journal Accounting, Management And Economics(JASMIEN) on Cattleya Darmaya Fortuna is accepts related writings: Akuntansi Manajemen Ilmu Ekonomi Journal Accounting, Management And Economics (JASMIEN) also accepts all writings in various disciplines in accordance with the above ...