Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Tampubolon, Septrina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengaruh Komunikasi Pemasaran, Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan Produk Uniqlo Ruchiat Nugraha, Aat; Wahyono, Dwi; Siregar, Achiruddin; Setianti, Yanti; Tampubolon, Septrina
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.655

Abstract

This research was conducted to analyze the influence of marketing communications, service quality and trust on customer loyalty for Uniqlo products. This type of research is quantitative research. The population in this research is consumers who have come at least twice to Uniqlo. The sample used in this research was 93 respondents. Based on the results of this research, marketing communications has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer loyalty, and trust has a positive and significant effect on customer loyalty. The resulting Adjusted R Square value is 56.4%. Simultaneously, the research results show that marketing communications, service quality and trust have a positive and significant effect on customer loyalty.
Co-Authors dwi wahyono Ruchiat Nugraha, Aat Siregar, Achiruddin Yanti Setianti