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All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Martabat: Jurnal Perempuan dan Anak
Ruchiat Nugraha, Aat
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Pengaruh Komunikasi Pemasaran, Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan Produk Uniqlo Ruchiat Nugraha, Aat; Wahyono, Dwi; Siregar, Achiruddin; Setianti, Yanti; Tampubolon, Septrina
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.655

Abstract

This research was conducted to analyze the influence of marketing communications, service quality and trust on customer loyalty for Uniqlo products. This type of research is quantitative research. The population in this research is consumers who have come at least twice to Uniqlo. The sample used in this research was 93 respondents. Based on the results of this research, marketing communications has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer loyalty, and trust has a positive and significant effect on customer loyalty. The resulting Adjusted R Square value is 56.4%. Simultaneously, the research results show that marketing communications, service quality and trust have a positive and significant effect on customer loyalty.
UPAYA PENINGKATAN PENGETAHUAN POLITIK MELALUI SOSIALISASI PENDIDIKAN POLITIK BAGI GENERASI Z Fatma Sjoraida, Diah; Ruchiat Nugraha, Aat
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 1 No. 2 (2023): April
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v1i2.20

Abstract

Remaja dan pemuda merupakan salah satu generasi saat ini yang tergabung pada kategori “Z” yang memiliki potensi suara yang cukup signifikan pada tahun 2024 nanti sebagai pemilih pemula. Melalui kegiatan sosialisasi pendidikan politik, generasi Z memperoleh pendidikan ilmu pengetahuan dan keterampilan khusus terkait bidang politik praktis. Sebab dalam kehidupan berbangsa dan bernegara, pengetahuan politik mutlak diperlukan untuk dapat menyelenggarakan tata kelola kenegaraan dengan baik. Mengingat generasi Z sebagai yang akan memimpin di masa yang akan datang mka diperlukan pendidikan politik guna memberikan pengetahuan politik yang cukup bagi remaja/pemuda yang dapat melahirkan sikap patriotik, cinta tanah air, toleransi, dan jiwa nasionalis. Tujuan PKM ini adalah untuk meningkatkan kesadaran, pengetahuan dan partisipasi politik pemilih agar melek terhadap pentingnya pengetahuan dan partisipasi politik. Pelaksanaan kegiatan PKM ini dilaksanakan melalui metode ceramah dan diskusi kepada pengurus dan anggota karang Taruna se-desa Mekarmukti kecamatan Cihampelas kabupaten Bandung Barat. Berdasarkan hasil pelaksanaan kegiatan PKM dalam menghadapi pilkada tahun 2024, disimpulkan bahwa dengan adanya kegiatan PKM ini para remaja/pemuda yang tergabung dalam Karang Taruna sebagai pemilih pemula mendapatkan pemahaman tentang pentingnya pengetahuan politik beserta kontribusinya terhadap proses penyelenggaraan pemerintahan ke depan pasca pemilu 2024.  Kata kunci: Sosialisasi, Generasi Z, Politik, pemilih pemula, Pendidikan  
Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision Ruchiat Nugraha, Aat; Fatma Sjoraida, Diah
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3707

Abstract

This study analyses the impact of brand positioning strategy and consumer knowledge on brand attitude and purchase decisions. In today’s highly competitive business environment, companies must develop effective marketing strategies to influence consumer attitudes towards brands, ultimately affecting their purchase decisions. Two key factors in this process are precise brand positioning and consumer knowledge of the brands and products they choose. This research employs a quantitative approach with path analysis to identify direct and indirect effects among these variables. Primary data were collected through an online survey distributed to 250 respondents who had purchased electronic products in Indonesia within the past six months. The results of multiple regression analysis indicate that brand positioning (β = 0.52) and consumer knowledge (β = 0.41) significantly influence brand attitude. Additionally, brand attitude significantly affected purchase decisions (β = 0.65). Mediation tests further reveal that brand attitude mediates between brand positioning, consumer knowledge, and purchase decisions. These findings provide valuable insights for companies to design more effective marketing strategies by strengthening brand positioning and enhancing consumer knowledge, ultimately positively impacting purchase decisions. Firms must ensure that these three elements—precise brand positioning, in-depth consumer knowledge, and a positive brand attitude—are well-integrated into their marketing strategies to achieve optimal outcomes.
Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision Ruchiat Nugraha, Aat; Fatma Sjoraida, Diah
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3707

Abstract

This study analyses the impact of brand positioning strategy and consumer knowledge on brand attitude and purchase decisions. In today’s highly competitive business environment, companies must develop effective marketing strategies to influence consumer attitudes towards brands, ultimately affecting their purchase decisions. Two key factors in this process are precise brand positioning and consumer knowledge of the brands and products they choose. This research employs a quantitative approach with path analysis to identify direct and indirect effects among these variables. Primary data were collected through an online survey distributed to 250 respondents who had purchased electronic products in Indonesia within the past six months. The results of multiple regression analysis indicate that brand positioning (β = 0.52) and consumer knowledge (β = 0.41) significantly influence brand attitude. Additionally, brand attitude significantly affected purchase decisions (β = 0.65). Mediation tests further reveal that brand attitude mediates between brand positioning, consumer knowledge, and purchase decisions. These findings provide valuable insights for companies to design more effective marketing strategies by strengthening brand positioning and enhancing consumer knowledge, ultimately positively impacting purchase decisions. Firms must ensure that these three elements—precise brand positioning, in-depth consumer knowledge, and a positive brand attitude—are well-integrated into their marketing strategies to achieve optimal outcomes.
The Changing Role of Gender in Contemporary Muslim Families Karimullah, Suud Sarim; Ruchiat Nugraha, Aat; Andini, Yokke; Shofiyatun Nisa’, Ihda
Martabat: Jurnal Perempuan dan Anak Vol 7 No 2 (2023)
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/martabat.2023.7.2.167-188

Abstract

In the modern era, gender roles in Muslim families have undergone a striking transformation, giving rise to exciting new dynamics in a society previously dominated by tradition. This study explores these changes using literature study methods through integrative and comprehensive literature analysis in collecting, evaluating, and integrating findings from previous studies that are relevant to the topic of study. The study's results stated that the change in gender roles in Muslim families today reflects social, cultural, and religious evolution. This brings balance and inclusiveness between men and women regarding family responsibilities and individual aspirations. Religious influences, especially in Islam, provide a framework that supports diverse interpretations of gender roles. Despite challenges and resistance, especially from groups that held traditional values, these changes increased family well-being, political participation, and economic growth. Greater gender equality in Muslim societies requires education, awareness, and mutual support. With commitment, these changes can lead Muslim communities towards inclusivity, gender justice, and benefits for all members.
Co-Authors Andini, Yokke dwi wahyono Fatma Sjoraida, Diah Karimullah, Suud Sarim Shofiyatun Nisa’, Ihda Siregar, Achiruddin Tampubolon, Septrina Yanti Setianti