Proceeding International Conference on Malay Identity
The 2nd International Seminar on Language, Literature, Education, Arts and Culture

Language Ideology and Linguistic Landscape on Business Signboards in Medan

Nurmala, Dewi (Unknown)
Sinar, T. Silvana (Unknown)
Widayati, Dwi (Unknown)
Gustianingsih, Gustianingsih (Unknown)

Article Info

Publish Date
16 Oct 2024

Abstract

The research aimed to analyze the language ideology reflected in language contestation and the language policy used in linguistic landscape in Medan. The research used was qualitative method. The source of data was the photo of business signboards in Medan. The data were the lingual data on the business signboards. After analyzing the data, it was found that the language ideology on business signboards in Medan reflects the nationality, identity and modernity. Besides, the language ideology also shows the power of language that is English to be the dominant language appear in linguistic landscape on business signboards in Medan city. Then, there were 24% of business signboards followed the rule of language policy and 76% of business signboards did not follow the rule of language policy.

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Journal Info
Proceeding International Conference on Malay Identity
Website

Abbrev

ICMI

Publisher

Universitas Jambi

Subject

Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The International Conference on Malay Identity (ICMI) is a collection of scientific articles proceedings at an international conference on Malay culture organized by the Department of History, Art, and Archeology, FKIP Jambi University. Proceedings covers the field of humanities (culture) studies ...