Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 5 No. 3 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM

Livin' by Mandiri Sebagai Strategi Pemasaran PT. Bank Mandiri

Juliana, Eka (Unknown)
Riofita, Hendra (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

This study examines the marketing strategies implemented by PT. Bank Mandiri through the Livin' by Mandiri application to increase the number of users of digital banking services. Between 2022 and 2024, the number of Livin' by Mandiri users rose from 15.8 million to 27 million, indicating significant growth. The research finds that the success of Bank Mandiri's marketing strategy lies in the innovation of application features, digital promotions, and ongoing service transformation. By focusing on meeting customer needs, Bank Mandiri has successfully built trust and enhanced customer satisfaction, establishing itself as one of the leading financial applications in Indonesia. This study aims to provide insights for other financial institutions in developing effective marketing strategies in the digital era

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Journal Info
Jurnal Nasional Manajemen Pemasaran dan SDM
Website

Abbrev

jnmpsdm

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...