Padma: Jurnal Pengabdian Kepada Masyarakat
Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)

Peningkatan Daya Saing UMKM Bumbu Rujak Cak Mimin Untuk Menguasai Jangkauan Pasar Melalui Strategi Pemasaran

Amelia, Siska (Unknown)
Handayani, Wiwik (Unknown)

Article Info

Publish Date
24 Dec 2024

Abstract

MSME Bumbu Rujak Cak Mimin faces challenges in increasing competitiveness and controlling a wider market reach. The preparation of marketing strategies is carried out to be able to excel in competition. The research was conducted with the aim of identifying an effective marketing strategy in increasing the competitiveness of MSME Bumbu Rujak Cak Mimin. Through a qualitative approach, data is collected through interviews with business owners, observation and direct analysis of business activities. The results of the research show that the implementation of marketing strategies can significantly increase the competitiveness and market reach of MSME Bumbu Rujak Cak Mimin. Thus, MSME Bumbu Rujak Cak Mimin can optimize market potential and strengthen its position in the traditional food industry through an integrated and innovative marketing strategy

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Journal Info
Padma: Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

Padma

Publisher

Politeknik Piksi Ganesha Indonesia

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

Description

Padma Publication (Journal of Community Service) is a source of information that aims to disseminate conceptual thoughts or ideas and research results that have been achieved in the field of community service. Padma (Journal of Community Service) specifically focuses on the main problems in the ...