<![CDATA[Giyanti Coffee MSMEs on Mount Sumbing, Magelang, encounter challenges with ineffective branding and packaging, diminishing consumer interest. Using an Asset-Based Community Development (ABCD) approach, the initiative identified existing community strengths, leading to the creation of two innovative logo designs aimed at revitalizing brand identity. Through collaborative workshops, logo development, and guided mentorship, Giyanti Coffee MSMEs achieved notable improvements in brand recognition and market appeal. Enhanced branding and visual marketing strategies strengthened consumer perception, resulting in a more distinct and appealing brand image. The initiative highlights the importance of ongoing community engagement in building sustainable branding capabilities and supporting market expansion.]]>
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