PENGARUH IDENTITAS MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA DI HASIFMON

Aji Saputra
Bayu Efendy
Frendi Tobing
Muhammad Prasetya
Muhammad Syadied
Ni Nyoman Sawitri

Indonesian Journal of Economics and Strategic Management
Vol. 2 No. 4 (2024): December

The purpose of this study is to find out how brand identity, product quality, and promotion affect consumer purchasing decisions in Hasifmon. The number of samples taken from all members of the population was thirty respondents. Primary data, questionnaires, were used to conduct this study, and a partial linear regression method was used. The results of the study show that brand identity, product quality, and promotion greatly influence Hasifmon's purchase decision.