Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Economics and Strategic Management
Bayu Efendy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH IDENTITAS MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA DI HASIFMON Aji Saputra; Bayu Efendy; Frendi Tobing; Muhammad Prasetya; Muhammad Syadied; Ni Nyoman Sawitri
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 4 (2024): December
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i4.358

Abstract

The purpose of this study is to find out how brand identity, product quality, and promotion affect consumer purchasing decisions in Hasifmon. The number of samples taken from all members of the population was thirty respondents. Primary data, questionnaires, were used to conduct this study, and a partial linear regression method was used. The results of the study show that brand identity, product quality, and promotion greatly influence Hasifmon's purchase decision.
Co-Authors Aji Saputra Frendi Tobing Muhammad Prasetya Muhammad Syadied Ni Nyoman Sawitri