This research aims to analyze the influence of financial technology, financial literacy, investment motivation, and risk perception on investment interest in generation Z in Tambun Selatan District. This research was conducted using the questionnaire distribution method as a data collection tool. The population in this study is generation Z in Tambun Selatan District with a research sample consisted of 80 respondents. The data analysis technique in this research uses Partial Least Square (PLS).
                        
                        
                        
                        
                            
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