A Case Study of Consumer Satisfaction of Kentucky Fried Chicken

Rudresh Pandey (ABES Engineering College)
K.S. Rao (CMS Business School)
Cha Ching Er (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Wan Jun Chua (Universiti Sains Malaysia)
Hui Shan Hon (Universiti Sains Malaysia)
Chong Yi Tan (Universiti Sains Malaysia)
Sakshi Tayal (ABES Engineering College)
Sariya Sariya (ABES Engineering College)
P. Narendath (CMS Business School)

International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 2 (2021): June 2021

The purpose of this study is to examine consumer satisfaction towards Kentucky Fried Chicken Corporation (KFC). This paper is presenting what are the factors influencing consumer satisfaction. KFC is known as one of the most popular fast-food chains around the world. The findings indicate that the services and products of KFC give a big impact on consumer satisfaction and thus most of the consumers are satisfied with the current services and KFC products.