International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 2 (2021): June 2021

A Case Study of Consumer Satisfaction of Kentucky Fried Chicken

Pandey, Rudresh (Unknown)
Rao, K.S. (Unknown)
Er, Cha Ching (Unknown)
Kee, Daisy Mui Hung (Unknown)
Chua, Wan Jun (Unknown)
Hon, Hui Shan (Unknown)
Tan, Chong Yi (Unknown)
Tayal, Sakshi (Unknown)
Sariya, Sariya (Unknown)
Narendath, P. (Unknown)

Article Info

Publish Date
21 Jun 2021

Abstract

The purpose of this study is to examine consumer satisfaction towards Kentucky Fried Chicken Corporation (KFC). This paper is presenting what are the factors influencing consumer satisfaction. KFC is known as one of the most popular fast-food chains around the world. The findings indicate that the services and products of KFC give a big impact on consumer satisfaction and thus most of the consumers are satisfied with the current services and KFC products.

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Journal Info
International Journal of Tourism and Hospitality in Asia Pasific
Website

Abbrev

IJTHAP

Publisher

AIBPM Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...