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All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific

Rudresh Pandey

ABES Engineering College

Author-ID : 2521887

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 11 Documents Claim Missing Document

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The Body Shop "Forever Against Animal Testing” Varsha Ganatra; Rupesh Sinha; Srishti Srishti; Rudresh Pandey; Prachi Kadam; Sabillah Alfarisi Ristiansyah; Liem Gai Sin; Chong Li Yin; Daisy Mui Hung Kee; Liow Yue Jin; Ooi Yu Wei; Liew Pei Wei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.

Consumer Behavior towards Ready-to-Eat (RTE) Market: A Study of MTR Foods Rupali Chaurasiya; Rudresh Pandey; Priyanka Verma; Xin Hui Kek; Daisy Mui Hung Kee; Xin Yi Yeoh; Pei Jia Wah; Regina Rokiah
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India’s and Malaysia’s consumers against the ready-to-eat (RTE) market. Online research and survey were done to collect the results. The factors influencing the consumer behavior includes price, convenience, taste, and nutrition. Most of the respondents are willing to make recommendation about MTR Foods. MTR Foods can improve its brand awareness by making more advertisement as there is around 27.9% of the respondents do not recognize the brand. Additionally, MTR Foods may conduct research in different states and countries for the company’s future planning.

The Impacts of Covid-19 on Unilever Rudresh Pandey; Ajay Massand; Victor Teja Mulya; Liem Gai Sin; Vadlamudi Prudhvi Naresh; Faizah Binti Zamara; Daisy Mui Hung Kee; Siti Khadijah Binti Zamri; Nur Ain Syamira Binti Azmi; Noor Najihah Binti Mohd Hamdan; Aditi Aditi
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.

Users’ Perception on Their Experience with FamPay Rudresh Pandey; K.S. Rao; Rupali Chaurasiya; Nishant Upadhayay; Sairaj Hongekar; Ajay Massand; Sofea Zafiera binti Mohd Daud; Daisy Mui Hung Kee; Nurin Jasmin Binti Mohamed Nazir; Nurathirah Binti Mohamed Harun; Parvina A/P Sangelee Thevan
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.

The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic Wanneyda Suvanmanee; Daisy Mui Hung Kee; Zhi Wei Lee; Chia Miin Low; Muhamad Amir Zakwan; Ankit Gupta; Rudresh Pandey; Fay Fahad Alfahad; Majdi Anwar Quttainah
Journal of the Community Development in Asia (JCDA) Vol 3, No 3 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.

A Comparative Study of Consumer Perception on the Usage of Cadbury Products in Malaysia and India Rudresh Pandey; Ajay Massand; Suhasini BV; Lavi Sharma; Akansha Rai; Syazreen Aida; Daisy Mui Hung Kee; Rattanapoond Rattanapoond; Wan Syazwanie Syarina; Normaizatul Ilyana
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Chocolates and snacks are a humongous market all around the world. Mondelez International, the producer of Cadbury is a major player in this industry which perceives the Malaysian and Indian market differently. This study aims to examine the consumer perception on the usage of Cadbury products in Malaysia and India. The study would examine the association, usage, buying behavior and customer satisfaction in the two countries and identify similarities and differences among them. This study involves both primary and secondary data collected through various sources such as consumers from the two countries and publications. These findings provide a comparative insight about consumer perceptions about the products which help in understanding the two markets and marketing activities in detail.

Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Rudresh Pandey; Liem Gai Sin; Shreyas Agnihotri; Utkarsh Chaudhary; Natasha Tiffany; Ahmad Usamah; Daisy Mui Hung Kee; Hafiz Zikri; Muhammad Hafizudin; Mohamad Zulfaqar
Journal of the Community Development in Asia (JCDA) Vol 4, No 1 (2021): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.

The Influence of Brand Equity on Consumer Purchase Decisions at Starbucks Dilip D; Rupesh Sinha; Chin Pei Wen; Daisy Mui Hung Kee; Choong Shu Ching; Lew Ke Er; Somya Agarwal; Rudresh Pandey; Theofilus Welyna Putra; Liem Gai Sin; Yap Wen Yan
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

The purpose of this research is to study the influence of brand equity on consumer purchase decisions at Starbucks. Specifically, we predicted the brand equity of Starbucks would definitely affect the consumer purchase decisions. We distributed survey questionnaire consisting of 4 major aspects of brand equity with purchase decision and the results collected were analysed in order to obtain a meaningful conclusion. For the implementing, we designed a conceptual framework and hypothesized the correlation among its constructs which are brand equity and purchase intention. All the hypothesis which are tested based on the brand equity and consumer purchase decisions was accepted. The results showed that brand equity has a positive influence on consumer purchase decisions.

The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Rajesh Kumar Nair; L. Sudershan Reddy; Priyanka Verma; Rudresh Pandey; Sienly Yuwono; Liem Gai Sin; Wong Yun Qi; Daisy Mui Hung Kee; Ooi Xin Gee; Tammy Wong Shao Ing; Tan Pei Yu
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) June 2021
Publisher : AIBPM Publisher

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic

Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia) Rudresh Pandey; L. Sudershan Reddy; Vidush Chaudary; Venny Tezaryning Widyawati; Liem Gai Sin; Muhammad Khairul Amali Bin Mohd Ghazali; Daisy Mui Hung Kee; Muhammad Firdaus Bin Ibrahim; Muhammad Zulhusni Bin Ahmad Fadzeil; Nur Azwanie Binti Mohamed
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.

Co-Authors A.A. Gde Satia Utama Abdulaziz Al Shuwaler Abhishek Singh Abishek Singh Adinda Dessy Indriana Safitri Aditi Aditi Adrianie Jinietia Jimmy Ahmad Amer Aafis Mohamed Ali Ahmad Usamah Aileen Chun Yueng Hong Aisha Bader Alotaibi Ajay Massand Ajay Massand Ajay Massand Ajay Massand Akansha Rai Angela Yi Wen Chong Ankit Gupta Apurv Gupta Arti Bella Ashutosh Verma Cha Ching Er Chai Yeong Jin Chia Miin Low Chian Lee Xuan Chin Kah Hui Chin Pei Wen Chong Chiew Ling Chong Li Yin Chong Yi Tan Choo Mun Kei Choong Shu Ching Ch’ng Kelvin Daisy Kee Mui Hung Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Dilip D Dilip D Dillip D Divya Pandey Er Jia Qi Ewe Cai Wen Fahada Nur Binti Mohd Fauzi Faizah Binti Zamara Fay Fahad Alfahad Fong Jia Min Foung Hann Hui Ganesh Iyer Gao Qu Ghezlan Albesis Hadeel Alhamlan Hafiz Zikri Hafizh Sasining Ramadhan Hamad Alfadhly Harsh Sonawane Hee Hui Mein Huang XiaoLin Hui Shan Hon Irene Saw Ai Ling Jhonathan Whiryawan Jia Yee Lim Jia Yee Lin Jigyasa Jayant Joel Chen Tai Soon K.S. Rao K.S. Rao K.S. Srinivasa Rao K.S. Srinivasa Rao Kajal Vashishth Khadija Mohammad Ahmad Koh Jhee Qing Kumari Khushboo Kunal Malhotra L. Sudershan Reddy Lavi Sharma Law Sin Leng Lee Jen Zen Lew Ke Er Liang Mei Qi Liang Xuan Liem Gai Sin Liem Gai Sin Liew Pei Wei Lim Hooi Sien Lim Sin Chen Lim Xiao En Liow Yue Jin Looi Yong Qhi Madhu Ashok Pandey Majdi Anwar Quttainah Ming Yuen Siw Mohamad Zulfaqar Mohd Azri Hanif Muhamad Amir Zakwan Muhammad Firdaus Bin Ibrahim Muhammad Hafizudin Muhammad Khairul Amali Bin Mohd Ghazali Muhammad Zulhusni Bin Ahmad Fadzeil Muskan Saxena Nabilah Maisarah Natasha Tiffany Neng Mei Fei Ng Pui Yan Nidhi Nidhi Nikhil Nikhil Nishant Upadhayay Noor Najihah Binti Mohd Hamdan Normaizatul Ilyana Nur Afeza Azila Binti Md Zamri Nur Ain Syamira Binti Azmi Nur Aqilah Nur Azwanie Binti Mohamed Nur Fatini Farisya Binti Suhairi Nur Hafizah Binti Mohd Yasir Nurathirah Binti Mohamed Harun Nurin Jasmin Binti Mohamed Nazir Nurul Syakirah Nuthan Jeevraj P Obaja Elka Kurniawan Ooi Xin Gee Ooi Yu Wei P. Narendath Padmalini Singh Parvina A/P Sangelee Thevan Pei Jia Wah Phuan Mun Zhin Pooja Chawla Prachi Kadam Pragya Goel Preethi A. Prakash Priyanka Verma Priyanshi Goyal Prudhvi Naresh Puran Puran Purvika Pawar Puteri Fatimah Zahra Rajesh Kumar Nair Ranjith P.V Ranjith PV Rashed Fahad Almuhaini Rattanapoond Rattanapoond Regina Rokiah Reinaldo Gerald Sentosa Roselin Yong Kai Xin Rui Suen Ong Rupali Chaurasiya Rupesh Sinha Rupesh Sinha Rupesh Sinha Sabillah Alfarisi Ristiansyah Sahil Verma Sairaj Hongekar Sakshi Tayal Sariya Sariya Sek Yuen Yunn Shelly Bhardwaj Shelly Foo Hui Wen Shivam Sharma Shivani Sejal Shobha Sharma Shreyas Agnihotri Shweta Pandey Sienly Yuwono Siti Khadijah Binti Zamri Smita Pathak Sofea Zafiera binti Mohd Daud Somya Agarwal Sonali Jamnik Sonia Shukla Sourav Basak Srishti Srishti Suhasini BV Swati Kulkarni Syazreen Aida Tammy Wong Shao Ing Tan Cai Mei Tan Chi Yi Tan Hui Min Tan Jia Tien Tan Pei Yu Tan Yi Xuan Teoh Siew Ing Theofilus Welyna Putra Tin Jin Qi Utkarsh Chaudhary Vadlamudi Prudhvi Naresh Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Venny Tezaryning Widyawati Victor Teja Mulya Vidush Chaudary Virat Rana Wan Jun Chua Wan Syazwanie Syarina Wang Tianen Wang Ying Xuan Wanneyda Suvanmanee Wong Sin Yue Wong Yun Qi Xin Hui Kek Xin Yi Yeoh Xin Yun Ng Yalla Satya Sai Venkata Sri Harsha Yap Sing Wen Yap Wen Yan Yashwiny Narayanan Yip Jia Hui Yip Wei Hung Zhi Wei Lee

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