International Journal of Tourism and Hospitality in Asia Pasific
Vol 6, No 2 (2023): June 2023

Customer Satisfaction on How McDonald's Performs on Post-Pandemic

Oh, Zi Jian (Unknown)
Liem, Gai Sin (Unknown)
Han, Liew Chu (Unknown)
Xing, Liew Qiad (Unknown)
Yie, Liew Qian (Unknown)
Kang, Lim Boon (Unknown)
Rania, Hasna (Unknown)
Bahari, M. Hendis Mulya (Unknown)
Ainurridho, Dhani (Unknown)
Daifullah, Doly Difa (Unknown)



Article Info

Publish Date
20 Jun 2023

Abstract

The Covid-19 has driven the entire planet to a dangerous tipping point, and no one is spared from this crisis, including our nation, Malaysia. Malaysia imposed the movement control order (MCO) on March 18, 2020, to blunt the exponential rise of Covid-19 cases and transition to the endemic phase of the Covid-19 pandemic on April 1, 2022. On account of that, this paper identifies customer satisfaction in the ways (social distancing, use of masks and hand sanitizers, contactless and cashless system, hygiene and cleanliness, and checking body temperature) McDonald’s adopted in Malaysia to surmount the outbreak of Covid-19. The researchers have collected primary data via Google Forms, with 150 participants partaking in this survey, and secondary data from different sources to conduct a deeper study on the research topic. Therein, this paper can enhance the understanding of how McDonald's performed post-pandemic. The researchers have used the IBM SPSS Statistic software to analyze the data collected. Overall, researchers find that most customers are satisfied with the measures taken by McDonald’s to combat Covid-19

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Journal Info

Abbrev

IJTHAP

Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...