Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic

Oh Zi Jian (Batu Lanchang Vocational College)
Siti Nur Madhiah Binti Ahmad (Batu Lanchang Vocational College)
Liem Gai Sin (Ma Chung University)
Chan Weng Hoo (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Jeremy Tou Jia Hao (Universiti Sains Malaysia)
Leong Kar Chun (Universiti Sains Malaysia)
Lim Xin Wee (Universiti Sains Malaysia)
Decesta Kelcya Valentine (Ma Chung University)
Mohamad Fikri Bin Azhar (Batu Lanchang Vocational College)
Norazwa Binti Abdullah (Batu Lanchang Vocational College)
Jeevendra A/L Rajendran (Batu Lanchang Vocational College)

International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 2 (2021): June 2021

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.