International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 2 (2021): June 2021

Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic

Jian, Oh Zi (Unknown)
Binti Ahmad, Siti Nur Madhiah (Unknown)
Sin, Liem Gai (Unknown)
Hoo, Chan Weng (Unknown)
Kee, Daisy Mui Hung (Unknown)
Hao, Jeremy Tou Jia (Unknown)
Chun, Leong Kar (Unknown)
Wee, Lim Xin (Unknown)
Valentine, Decesta Kelcya (Unknown)
Bin Azhar, Mohamad Fikri (Unknown)
Binti Abdullah, Norazwa (Unknown)
A/L Rajendran, Jeevendra (Unknown)

Article Info

Publish Date
21 Jun 2021

Abstract

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.

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Journal Info
International Journal of Tourism and Hospitality in Asia Pasific
Website

Abbrev

IJTHAP

Publisher

AIBPM Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...