International Journal of Accounting & Finance in Asia Pasific
Vol 4, No 3 (2021): October 2021

Influences of Advertisement on Buying Behaviour

Utama, A.A. Gde Satia (Unknown)
Nair, Rajesh Kumar (Unknown)
Cheng, Wan En (Unknown)
Kee, Daisy Mui Hung (Unknown)
Chen, ZeXian (Unknown)
Cheng, Min Ru (Unknown)
Cheng, ZiHang (Unknown)
Talesara, Shruti (Unknown)

Article Info

Publish Date
19 Oct 2021

Abstract

In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.

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Journal Info
International Journal of Accounting & Finance in Asia Pasific
Website

Abbrev

IJAFAP

Publisher

AIBPM Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

IJAFAP aims to feature narrative, theoretical, and empirical-based research articles within the abovementioned fields. The journal welcomes articles relating to the current issues of financial decision making as well as its impact on society. IJAFAP carries out the mission to feature narrative, ...