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All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
A.A. Gde Satia Utama, A.A. Gde Satia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Marketing Strategies of Travel and Tourism Industry Ganatra, Varsha; Utama, A.A. Gde Satia; Pawar, Purvika; Verma, Sahil; Pandey, Rudresh; Whiryawan, Jhonathan; Sin, Liem Gai; Ling, Chong Chiew; Kee, Daisy Mui Hung; Jin, Chai Yeong; Min, Tan Hui; Chen, Lim Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.835 KB) | DOI: 10.32535/ijthap.v4i1.1020

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
A Study of Subway Marketing 4P Strategy Ganatra, Varsha; Utama, A.A. Gde Satia; Puran, Puran; Pandey, Rudresh; Qi, Liang Mei; Kee, Daisy Mui Hung; Ling, Irene Saw Ai; Sien, Lim Hooi; Tien, Tan Jia; Ramadhan, Hafizh Sasining; Sin, Liem Gai; Pandey, Madhu Ashok
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.987 KB) | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
A Case Study of the Factors that Affect Consumer Behavior in IKEA Sin, Liem Gai; Utama, A.A. Gde Satia; Pandey, Shweta; Pandey, Rudresh; Harsha, Yalla Satya Sai Venkata Sri; Massand, Ajay; Safitri, Adinda Dessy Indriana; Yan, Ng Pui; Kee, Daisy Mui Hung; Yue, Wong Sin; Zhin, Phuan Mun; Hui, Yip Jia
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.181 KB) | DOI: 10.32535/apjme.v4i2.1068

Abstract

Consumer behavior is the study of consumers and the processes they use to choose, apply and dispose of products and services, including consumers’ emotional and behavioral responses. IKEA is a multinational home furnishings company founded in 1943 in Sweden that has grown rapidly. They manage to produce their products and services more widespread not only based on price but create a unique shopping experience. This study aims to examine the factors that affect consumer behavior in IKEA. Various factors like social factors, wide products assortment, price and others are investigated to analyze consumer behavior of IKEA’s customers. Likert Scale was used to get the final results from the questionnaire filled out by the respondents. The questionnaires were distributed to 250 respondents who use IKEA products. The Likert scale will be used to measure a person's perception and attitude or opinion. The results showed that they chose IKEA due to the cost-advantages and wide products assortment as there has uniqueness over IKEA and cannot be compared with other retailers.
Marketing Strategies of Travel and Tourism Industry Ganatra, Varsha; Utama, A.A. Gde Satia; Pawar, Purvika; Verma, Sahil; Pandey, Rudresh; Whiryawan, Jhonathan; Sin, Liem Gai; Ling, Chong Chiew; Kee, Daisy Mui Hung; Jin, Chai Yeong; Min, Tan Hui; Chen, Lim Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1020

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
Thai Airways Restructuring Plan to Avert Bankruptcy Sinha, Rupesh; Kumar, Navaneetha; Gandre, Chinmay; Nair, Rajesh Kumar; Alessandrino, Finn; Kee, Daisy Mui Hung; Deol, Jullia; Samuddin, Khairunraihani Mohd; Rosmadi, Nor Asyiqin; Muna, Rif’atul; Utama, A.A. Gde Satia
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1035

Abstract

For the past ten years, Thai Airways International Public Company Limited (THAI) has been suffering successive losses year after year. In 2014, THAI implemented a restructuring plan to improve its revenue streams, yet to no avail as it has been reporting losses. This study aims to determine the impacts of the restructuring plan on profitability ratios in the company and to determine which variable contributes the most towards their profits or losses. The data used were THAI financial statements of 2010 to 2019. As the results show, THAI's profitability ratios show no significant changes before and after the implementation of the restructuring plan, and the largest contributors to their losses are fuel and oil expenses and impairment losses of aircraft.
Influences of Advertisement on Buying Behaviour Utama, A.A. Gde Satia; Nair, Rajesh Kumar; Cheng, Wan En; Kee, Daisy Mui Hung; Chen, ZeXian; Cheng, Min Ru; Cheng, ZiHang; Talesara, Shruti
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1202

Abstract

In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.
Impact of COVID-19 on the Sales Trend of E-commerce In Malaysia Jian, Eugene Gan Hing; Han, Dong Ru; Ting, Du Guan; Bahri, Efa Afzan Bt Mohd Kamal; Atencio, Mariajose Ruiz; Utama, A.A. Gde Satia; Perez-Moronnb, James
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v5i2.1594

Abstract

On March 2020, the Coronavirus pandemic spread globally, and the tendencies have been profoundly altered. This pandemic also made doing business extremely tough. As international borders tighten, people around the world are forced to stay in their home and shops are closed, businesses are now facing new challenges and difficulties. Many businesses are facing closure either temporarily or permanently, leaving workers with months of financial burden and anxieties. Consumer behaviour was forced to alter on a massive scale. People in isolation or under lockdown cannot go about their daily lives because local businesses have been ordered to close for safety reasons. This paper investigates the current e-commerce trends in this Covid-19 pandemic, as well as how e-commerce advancements may affect customer behaviour in the future and the growth of e-commerce due to Covid-19. E-commerce has become a substitute in this pandemic and e-retailers must provide quality products that usually customers buy in physical stores traditionally. Keywords: Covid-19, E-Commerce, Pandemic, Sales Trend, E-Retailer
A Research on Tesco's Consumer Purchasing Behavior towards E-Commerce during the Pandemic Period Utama, A.A. Gde Satia; Verma, Monica; Ng, Jing Yi; Kee, Daisy Mui Hung; Nga, Chun Shuen; Izzati, Nik Nadia; Ng, Yu Xuan; Khoiruwnia, Fadhilah
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v5i1.1415

Abstract

During the pandemic period, people nowadays have two shopping choices, either online or shopping at physical stores. The research was conducted to investigate the impact of the rising of E-commerce during the pandemic period against Tesco consumer purchasing behavior. Three hypotheses are carried out to determine the direction of this research. This research was conducted by having a survey with 100 eligible respondents. Descriptive analysis, regression analysis, and other tests were summarized to determine the relationships of the three hypothesis. The findings indicate that social need, convenience, and business performance have a simultaneous effect on consumer purchasing behavior. Consumer purchasing behavior was statistically associated with convenience and business performance.
The Performance of Foodpanda During The Pandemic: A Study of Consumers' Perspective Suleiman, Azimah Shazeeda; Kee, Daisy Mui Hung; Azmi, Asraaf Mohmed; Chan, Da Wei; Aw, Jhing Hoong; Khanum, Wulan Ruhiyyih; Utama, A.A. Gde Satia
Journal of The Community Development in Asia Vol 4, No 3 (2021): September 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i3.1179

Abstract

Foodpanda is a food delivery service widely known among Malaysians for ordering food and groceries. Due to the pandemic outbreak, the usage of Foodpanda apps has rapidly increased. The objective of the study is to identify the performance of Foodpanda during the pandemic and if Foodpanda is the favorite food delivery service. A total of 150 Foodpanda customers participated in the survey. Results indicated that Foodpanda is ranked as the most favorite food delivery service in Malaysia. The results also indicated that customer satisfaction and loyalty are the key elements of the better performance of Foodpanda. The recommendation is presented.
Co-Authors Alessandrino, Finn Atencio, Mariajose Ruiz Aw, Jhing Hoong Azmi, Asraaf Mohmed Bahri, Efa Afzan Bt Mohd Kamal Chan, Da Wei Chen, Lim Sin Chen, ZeXian Cheng, Min Ru Cheng, Wan En Cheng, ZiHang Deol, Jullia Ganatra, Varsha Gandre, Chinmay Han, Dong Ru Harsha, Yalla Satya Sai Venkata Sri Hui, Yip Jia Izzati, Nik Nadia Jian, Eugene Gan Hing Jin, Chai Yeong Kee, Daisy Mui Hung Khanum, Wulan Ruhiyyih Khoiruwnia, Fadhilah Kumar, Navaneetha Ling, Chong Chiew Ling, Irene Saw Ai Massand, Ajay Min, Tan Hui Muna, Rif’atul Nair, Rajesh Kumar Ng, Jing Yi Ng, Yu Xuan Nga, Chun Shuen Pandey, Madhu Ashok Pandey, Rudresh Pandey, Shweta Pawar, Purvika Perez-Moronnb, James Puran, Puran Qi, Liang Mei Ramadhan, Hafizh Sasining Rosmadi, Nor Asyiqin Safitri, Adinda Dessy Indriana Samuddin, Khairunraihani Mohd Sien, Lim Hooi Sin, Liem Gai Sinha, Rupesh Suleiman, Azimah Shazeeda Talesara, Shruti Tien, Tan Jia Ting, Du Guan Verma, Monica Verma, Sahil Whiryawan, Jhonathan Yan, Ng Pui Yue, Wong Sin Zhin, Phuan Mun