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All Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education

A.A. Gde Satia Utama, A.A. Gde Satia

Unknown Affiliation

Author-ID : 606048

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 4 Documents Claim Missing Document

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Articles

Marketing Strategies of Travel and Tourism Industry Ganatra, Varsha; Utama, A.A. Gde Satia; Pawar, Purvika; Verma, Sahil; Pandey, Rudresh; Whiryawan, Jhonathan; Sin, Liem Gai; Ling, Chong Chiew; Kee, Daisy Mui Hung; Jin, Chai Yeong; Min, Tan Hui; Chen, Lim Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.

A Study of Subway Marketing 4P Strategy Ganatra, Varsha; Utama, A.A. Gde Satia; Puran, Puran; Pandey, Rudresh; Qi, Liang Mei; Kee, Daisy Mui Hung; Ling, Irene Saw Ai; Sien, Lim Hooi; Tien, Tan Jia; Ramadhan, Hafizh Sasining; Sin, Liem Gai; Pandey, Madhu Ashok
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.

A Case Study of the Factors that Affect Consumer Behavior in IKEA Sin, Liem Gai; Utama, A.A. Gde Satia; Pandey, Shweta; Pandey, Rudresh; Harsha, Yalla Satya Sai Venkata Sri; Massand, Ajay; Safitri, Adinda Dessy Indriana; Yan, Ng Pui; Kee, Daisy Mui Hung; Yue, Wong Sin; Zhin, Phuan Mun; Hui, Yip Jia
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Consumer behavior is the study of consumers and the processes they use to choose, apply and dispose of products and services, including consumers’ emotional and behavioral responses. IKEA is a multinational home furnishings company founded in 1943 in Sweden that has grown rapidly. They manage to produce their products and services more widespread not only based on price but create a unique shopping experience. This study aims to examine the factors that affect consumer behavior in IKEA. Various factors like social factors, wide products assortment, price and others are investigated to analyze consumer behavior of IKEA’s customers. Likert Scale was used to get the final results from the questionnaire filled out by the respondents. The questionnaires were distributed to 250 respondents who use IKEA products. The Likert scale will be used to measure a person's perception and attitude or opinion. The results showed that they chose IKEA due to the cost-advantages and wide products assortment as there has uniqueness over IKEA and cannot be compared with other retailers.

A Research on Tesco's Consumer Purchasing Behavior towards E-Commerce during the Pandemic Period Utama, A.A. Gde Satia; Verma, Monica; Ng, Jing Yi; Kee, Daisy Mui Hung; Nga, Chun Shuen; Izzati, Nik Nadia; Ng, Yu Xuan; Khoiruwnia, Fadhilah
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v5i1.1415

During the pandemic period, people nowadays have two shopping choices, either online or shopping at physical stores. The research was conducted to investigate the impact of the rising of E-commerce during the pandemic period against Tesco consumer purchasing behavior. Three hypotheses are carried out to determine the direction of this research. This research was conducted by having a survey with 100 eligible respondents. Descriptive analysis, regression analysis, and other tests were summarized to determine the relationships of the three hypothesis. The findings indicate that social need, convenience, and business performance have a simultaneous effect on consumer purchasing behavior. Consumer purchasing behavior was statistically associated with convenience and business performance.

Co-Authors Chen, Lim Sin Ganatra, Varsha Harsha, Yalla Satya Sai Venkata Sri Hui, Yip Jia Izzati, Nik Nadia Jin, Chai Yeong Kee, Daisy Mui Hung Khoiruwnia, Fadhilah Ling, Chong Chiew Ling, Irene Saw Ai Massand, Ajay Min, Tan Hui Ng, Jing Yi Ng, Yu Xuan Nga, Chun Shuen Pandey, Madhu Ashok Pandey, Rudresh Pandey, Shweta Pawar, Purvika Puran, Puran Qi, Liang Mei Ramadhan, Hafizh Sasining Safitri, Adinda Dessy Indriana Sien, Lim Hooi Sin, Liem Gai Tien, Tan Jia Verma, Monica Verma, Sahil Whiryawan, Jhonathan Yan, Ng Pui Yue, Wong Sin Zhin, Phuan Mun

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