International Journal of Accounting & Finance in Asia Pasific
Vol 5, No 1 (2022): February 2022

A Research on Tesco's Consumer Purchasing Behavior towards E-Commerce during the Pandemic Period

Utama, A.A. Gde Satia (Unknown)
Verma, Monica (Unknown)
Ng, Jing Yi (Unknown)
Kee, Daisy Mui Hung (Unknown)
Nga, Chun Shuen (Unknown)
Izzati, Nik Nadia (Unknown)
Ng, Yu Xuan (Unknown)
Khoiruwnia, Fadhilah (Unknown)

Article Info

Publish Date
21 Feb 2022

Abstract

During the pandemic period, people nowadays have two shopping choices, either online or shopping at physical stores. The research was conducted to investigate the impact of the rising of E-commerce during the pandemic period against Tesco consumer purchasing behavior. Three hypotheses are carried out to determine the direction of this research. This research was conducted by having a survey with 100 eligible respondents. Descriptive analysis, regression analysis, and other tests were summarized to determine the relationships of the three hypothesis. The findings indicate that social need, convenience, and business performance have a simultaneous effect on consumer purchasing behavior. Consumer purchasing behavior was statistically associated with convenience and business performance.

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Journal Info
International Journal of Accounting & Finance in Asia Pasific
Website

Abbrev

IJAFAP

Publisher

AIBPM Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

IJAFAP aims to feature narrative, theoretical, and empirical-based research articles within the abovementioned fields. The journal welcomes articles relating to the current issues of financial decision making as well as its impact on society. IJAFAP carries out the mission to feature narrative, ...