Article Per Year (5 Year)
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All Journal International Journal of Accounting & Finance in Asia Pasific
Ng, Yu Xuan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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A Research on Tesco's Consumer Purchasing Behavior towards E-Commerce during the Pandemic Period Utama, A.A. Gde Satia; Verma, Monica; Ng, Jing Yi; Kee, Daisy Mui Hung; Nga, Chun Shuen; Izzati, Nik Nadia; Ng, Yu Xuan; Khoiruwnia, Fadhilah
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v5i1.1415

Abstract

During the pandemic period, people nowadays have two shopping choices, either online or shopping at physical stores. The research was conducted to investigate the impact of the rising of E-commerce during the pandemic period against Tesco consumer purchasing behavior. Three hypotheses are carried out to determine the direction of this research. This research was conducted by having a survey with 100 eligible respondents. Descriptive analysis, regression analysis, and other tests were summarized to determine the relationships of the three hypothesis. The findings indicate that social need, convenience, and business performance have a simultaneous effect on consumer purchasing behavior. Consumer purchasing behavior was statistically associated with convenience and business performance.
Co-Authors A.A. Gde Satia Utama, A.A. Gde Satia Izzati, Nik Nadia Kee, Daisy Mui Hung Khoiruwnia, Fadhilah Ng, Jing Yi Nga, Chun Shuen Verma, Monica