Asia Pacific Journal of Management and Education
Vol 7, No 3 (2024): November 2024

Navigating the Post-Pandemic Landscape: Challenges and Strategies of a Beverage Company

Teow, Boon Keong (Unknown)
Chaudhary, Rashmi (Unknown)
Binti Ani, Nur Syafarina (Unknown)
Binti Mohamed Nizam, Nur Izzatul Syazirah (Unknown)
Binti Faridzail, Nur Qisha Atierah (Unknown)
Binti Mohd Safari, Nur Safirah (Unknown)
Mittal, Priyanshu (Unknown)
Kee, Daisy Mui Hung (Unknown)



Article Info

Publish Date
23 Nov 2024

Abstract

This study explores Coca-Cola's adaptive responses to challenges presented by the COVID-19 pandemic, with a focus on how targeted training programs can enhance resilience and drive innovation in areas such as supply chain management, marketing strategies, and employee adaptation. Using a mixed-method approach, the research gathered quantitative and qualitative data through Google Forms surveys and focus groups with Coca-Cola employees in Malaysia. Results highlight that supply chain disruptions and shifting consumer demands were significant obstacles, while an increased focus on employee well-being and digital transformation provided notable opportunities. Findings reveal that Coca-Cola's "well-being-first" approach and approachable leadership style positively impacted employee morale and communication. Training programs, while effective, have room for improvement in areas like digital marketing and sustainability. The study concludes that targeted training in digital literacy, supply chain management, and wellness can strengthen Coca-Cola’s adaptability in a post-pandemic environment, enhancing both workforce resilience and organizational competitiveness.

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Journal Info

Abbrev

APJME

Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...