Pengaruh Era Modern Terhadap Dunia Bisnis

Khalisya Nurul Sadrina
M Rifa Fadullah J
Niwani Sitorus
Nuraini Sukma Nafira
Jihan Zalfa Syabannia
Keyla Fatima Zahra
Irfan Wahyu Pratama
Muhammad Fathul Azmi
Sutiawati Sutiawati
Elyzer Julia Rohmah
Faris Barianto
Moh. Okka Meiherdian

Journal of Creative Student Research
Vol. 3 No. 1 (2025): Journal of Creative Student Research

This study examines the impact of the modern era on the business world, with a focus on digital transformation and its impact on business management and human resources. Through qualitative analysis based on literature review and digital data analysis, this study explores how technological advancements have revolutionized business operations, organizational culture, and workforce development. The findings suggest that digital technology has fundamentally changed the business paradigm, requiring organizations to adapt through digital skills development, technology integration, and cultural transformation. Organizations must invest in continuous training to address skills gaps and improve productivity in the digital era. This study contributes to the understanding of how businesses can effectively navigate and thrive in the modern digital era.