Journal of International Conference Proceedings
Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding

Heha Sky View: Role Model for MSME Partner-Based Tourism in Yogyakarta

Siswanto, Agus (Unknown)
Hidayat, Abdul Choliq (Unknown)



Article Info

Publish Date
07 Dec 2023

Abstract

This research is a qualitative descriptive method, revealing brilliant ideas, building a tourism business strategy: partnership with Micro, Small and Medium Enterprises (MSMEs). Data collected by interviews, discussions, observations, and secondary data. Visited by 15,000 people in one day during peak season, Heha Sky View (HSV), located on the hillside of Patuk, Yogyakarta, Indonesia, offers beautiful views, sunset, very instagrammable of various selfie photo spots, the mountains and culinary delights. Street food stalls, affordable prices, provided by 25 MSME units connected by skybridge. The community around as a buffer zone is also the vision of the HSV owner. Benefits for MSMEs, communities, multiplier effect trades, and transportation. Capital of 10 billion rupiah as a ROI for 4 (four) years, MSMEs caring, empowering, and benefiting stakeholders. HSV should be a role model for the tourism business. The formulation is to make natural and artificial scenery as well as innovation tourism, quickly returns capital, and sustainable.

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Journal Info

Abbrev

JICP

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...