Journal of Indonesian Management
Vol. 2 No. 3 (2022): September

Influence Of Product Quality And Price Perception On Purchase Decision (Survey of Diva Furniture di Cibeureum, Tasikmalaya)

Devi, Selly (Unknown)
Fauzy, Depy Muhamad (Unknown)
Lestari, Suci Putri (Unknown)

Article Info

Publish Date
08 Sep 2022

Abstract

This study aims to determine the effect of product quality and price perceptions on consumer purchasing decisions for Diva Furniture, Cibeureum, Tasikmalaya City. The method used is accidental sampling with a sample of 100 respondents. The analytical tool used in this research is path analysis. The results of this study indicate that product quality has a significant effect on consumer purchasing decisions for Diva Furniture, Cibeureum, Tasikmalaya City. Price perception has a significant effect on consumer decisions of Diva Furniture cibeureum tasikmalaya city. Product quality has a significant effect on purchasing decisions through consumer price perceptions of Diva Furniture, Cibeureum, Tasikmalaya.

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Journal Info
Journal of Indonesian Management
Website

Abbrev

JIM

Publisher

Indonesian Journal Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal of Indonesian Management (JIM) covers various research approaches, namely: quantitative, qualitative and mixed methods. The Journal of Indonesian Management (JIM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not ...