Journal of Sustainable Economic and Business
Vol. 1 No. 3 (2024): Journal of Sustainable Economic and Business (JOSEB)

The Influence of Green Product Strategy, Green Promotion, and Brand Image on Environmental Awareness and Its Impact on Purchase Decision for Panasonic Inverter AC Products

Sandra Arviya (Unknown)
Ramli, Yanto (Unknown)

Article Info

Publish Date
18 Oct 2024

Abstract

This research aims to analyze the influence of green product, green promotion, and brand image strategies on environmental awareness and the impact on purchase decisions. The population of this research is inverter AC users who live in Tebet District, with a total sample of 200 respondents. The data analysis method uses the Structure Equation Modeling (SEM) approach which uses SmartPLS (Partial Least Square). The research results found that green products had a positive and significant effect on environmental awareness, green promotion had a positive and significant effect on environmental awareness, and brand image had a positive and significant effect on environmental awareness. Additionally, environmental awareness had a significant impact on purchase decisions.

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Journal Info
Journal of Sustainable Economic and Business
Website

Abbrev

joseb

Publisher

ARE Publisher

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Journal of Sustainable Economic and Business (JOSEB) is a double-blind review journal focused on empirical research that provides novelty of the research with the latest issues and contributions to the scientific research. The scope of the journal will focus on Strategic Management (Strategic ...