Media Wisata
Vol. 22 No. 2 (2024): Media Wisata

The Influence of Panda Kid’s Club Activities on Repeat Visit Intentions at Holiday Inn Resort, Batam City

Seffany, Diana (Unknown)
Lubis, Arina Luthfini (Unknown)



Article Info

Publish Date
15 Nov 2024

Abstract

This study evaluates the impact of activities and facilities at Panda Kid’s Club at Holiday Inn Resort Batam City, on guests' intention to return. The research questions identified are how activities at Panda Kid’s Club influence guests' intention to return and how the provided facilities contribute to this effect. The main objectives of this research are to determine the impact of Panda Kid’s Club activities on return intentions and how its facilities affect them. The quantitative method is based on the approach described by (John W. Creswell, 2017) to measure quantitative data objectively through surveys. This study uses the SPSS version 23 application to process the research survey data. The results of the analysis indicate a positive impact of creative and educational activities and good and safe facilities on guests' intention to return. The conclusion of this study confirms that activities at Panda Kid’s Club significantly influence guests' intention to return. Recommendations for future research include expanding the scope by incorporating additional independent variables to gain a more comprehensive understanding of factors affecting return intentions.

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Journal Info

Abbrev

MWS

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other

Description

Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this ...