Jurnal Pusat Manajemen
Vol. 1 No. 2 (2024): Desember

Pengaruh Citra Merek, Kepercayaan Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget Di Kota Tasikmalaya

Mukarom, Muhammad Rifki Danil (Unknown)
Pauzy, Depy Muhamad (Unknown)
Karmila, Mila (Unknown)

Article Info

Publish Date
08 Oct 2024

Abstract

This research aims to determine the influence of brand image, brand trust, and product quality on purchasing decision of Fiesta Chicken Nugget products among consumers at Tasikmalaya . The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 29. Based on the results of this research, it shows that brand image, brand trust and product quality simultaneously have a positive and significant effect on purchasing decision. Brand image partially has a significant effect on purchasing decision. Brand trust partially has a significant effect on purchasing decision. Product quality partially has a significant effect on purchasing decision.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Pusat Manajemen
Website

Abbrev

PUSMAN

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Pusat Manajemen is a scientific journal published four times a year. The purpose of this scientific journal is to improve the quality of management science for researchers, students, practitioners, and management science observers. Jurnal Pusat Manajemen accepts the results of studies and ...