JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Vol 3 No 2 (2024): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)

PENGARUH LAYANAN M-BANKING TERHADAP KEPUASAN NASABAH

Simatupang, Angel (Unknown)
Hatimatunnisani, Hani (Unknown)
Syafitri, Hasdilla (Unknown)
Paturohman, Rifki (Unknown)
Ajibroto, Kunto (Unknown)

Article Info

Publish Date
15 Sep 2024

Abstract

The aim of this research is to analyze the influence of M-Banking services on customer satisfaction. The type of research used is quantitative with descriptive methods. A sample of 56 respondents was taken randomly using a questionnaire. The results show that M-Banking services have a positive and significant effect on customer satisfaction. The existence of M-Banking services helps customers speed up transactions, so that the process can be carried out more flexibly and efficiently. However, service provider banks need to pay better attention to user security and handling online complaints in order to increase customer satisfaction.

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Journal Info
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Website

Abbrev

EKO-BISMA

Publisher

ABISATYA DINAMIKA ISWARA PUBLISHING

Subject

Economics, Econometrics & Finance

Description

Marketing Management, Human Resource Management Financial Management, Operation Management, Strategic Management, Supply Chain Management, Leadership, Quality And Innovation Management, Entrepreneurship, Hotel and Turism, Public Relations, Business Economic, E-Business, International Business, ...