Prosiding Konferensi Nasional PKM-CSR
Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A

PKM PENINGKATAN PRODUKTIVITAS BERBASIS GREEN ECONOMY PADA COFFE SHOP KETANBA KOTA SURABAYA

Putra, Allen Pranata (Unknown)
Abdillah, Khubbi (Unknown)



Article Info

Publish Date
31 Dec 2024

Abstract

The condition of community service partners is the coffee shop "Ketanba" which has a location on Jl. Manyar Kerta Adi II Blok Y-135 No. 41. The priority problems of partners that will be tried to be solved are: 1) Production Field and 2) Marketing Field. Problem Solutions: 1) Assistance and training in food and beverage presentation; 2) Assistance and training on how to maintain the availability of raw materials so that they are not easily exhausted; 3) Assistance and training on product hygiene; 4) assistance and training in expanding market segmentation; 5) Assistance and training in online marketing optimization. Based on the objectives of the activities that will be carried out as follows: 1) Increase in the amount of production; 2) Increase the amount of partner turnover; 3) Expansion of market segmentation. The methods of implementing the Community Partnership Program are: 1) Training; and 2) Discussion. The results of PKM activities are: 1) The increase in production time is more precise and tends to be fast by 20%; 2) Increase in production of raw material availability by 60%; 3) Increase in partner cleanliness by 10%; 4) Increasing partner skills in serving and expanding market segmentation by 20%; and 5) An increase in online marketing by 20%.

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Journal Info

Abbrev

pkmcsr

Publisher

Subject

Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

Description

Prosiding PKM-CSR merupakan rangkuman hasil Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Social Responsibilty (PKM-CSR) yang diselenggarakan setiap tahun oleh kolaborasi beberapa Perguruan Tinggi yaitu Universitas Multimedia Nusantara (UMN), Universitas Pelita Harapan (UPH), Swiss ...