International Journal of Economics Development Research (IJEDR)
Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)

Brand Image and Social Media Marketing on Purchase Decisions: The Mediating Role of Purchase Intention

Pratama, Nico (Unknown)
Lukitaningsih, Ambar (Unknown)
Fadhilah, Muinah (Unknown)

Article Info

Publish Date
25 Dec 2024

Abstract

This study was conducted in the city of Yogyakarta with a sample of 126 Aerostreet Shoe users who had made a purchase at least 1 time. Data processing using SPSS, with the criteria of respondents having a minimum age of 17 years, the last education is high school, and have made a purchase of Aerostreet Shoes. The purpose of this study was to determine the effect of Brand Image, Social Media Marketing, and Purchase Intention, on Purchase Decision. The results showed that Brand Image, Social Media Marketing, Purchase Intention have a significant positive effect on Purchase Decision.

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Journal Info
International Journal of Economics Development Research (IJEDR)
Website

Abbrev

ijedr

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Economics, Econometrics & Finance Social Sciences

Description

IJEDR focuses on economics, innovation, and investment. Dedicated to enhancing economics development a country, regional and the world in general. IJEDR invites papers on Economics field (Economic growth, Monetary and fiscal policy effect, Innovation practices, Innovation impact, Corporate finance, ...