Dinasti International Journal of Digital Business Management
Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J

Understanding the Factors Influencing Repeat Visits Among Solaria Customers: A Behavioral Analysis

Rahmawati, Anita (Unknown)
Istia, Maria Nino (Unknown)
Bakri, M. Jamal Al (Unknown)

Article Info

Publish Date
08 Jan 2025

Abstract

This study aims to understand the factors influencing repeat visits among customers of Solaria, a popular Indonesian restaurant chain. Utilizing a quantitative approach, the research involved a survey of 200 respondents who had dined at Solaria more than once. The findings reveal that food quality, service quality, price perception, and restaurant atmosphere significantly impact customers' decisions to return. These insights provide valuable implications for Solaria's management in enhancing customer loyalty and improving marketing strategies.

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Journal Info
Dinasti International Journal of Digital Business Management
Website

Abbrev

DIJDBM

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research ...