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All Journal Dinasti International Journal of Digital Business Management
Bakri, M. Jamal Al
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Decision Sciences, Operations Research & Management

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Understanding the Factors Influencing Repeat Visits Among Solaria Customers: A Behavioral Analysis Rahmawati, Anita; Istia, Maria Nino; Bakri, M. Jamal Al
Dinasti International Journal of Digital Business Management Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i1.3896

Abstract

This study aims to understand the factors influencing repeat visits among customers of Solaria, a popular Indonesian restaurant chain. Utilizing a quantitative approach, the research involved a survey of 200 respondents who had dined at Solaria more than once. The findings reveal that food quality, service quality, price perception, and restaurant atmosphere significantly impact customers' decisions to return. These insights provide valuable implications for Solaria's management in enhancing customer loyalty and improving marketing strategies.
Co-Authors Anita Rahmawati Istia, Maria Nino